Y-3: Collaborated Brand by Adidas and Yohji Yamamoto
It is a fashion brand called Y-3 (Y-3) that was thrown a stone by the collaboration of a famous sports brand and one designer.
Since it is a tag-team with a sports brand, the brand has achieved collaboration with many sports teams and star players.
With a long history since its opening, Y-3 is now spreading its appeal globally.
In this article, we will introduce an overview of Y-3, touching on its history and features.
What is Y-3?
Y-3 is a fashion brand born out of a collaboration between the sports brand Adidas and designer Yohji Yamamoto, a project announced in Paris in October 2002.
The brand, based on the concepts of “unprecedented design” and “making sportswear elegant and chic,” features designs with a high affinity for mode that fuse the mobility of Adidas’ unique sportswear, the practicality of casual design, and Yamamoto’s chic and luxurious black-based fashion sense.
In 2014, he began designing uniforms and shoes for the Real Madrid soccer club team, and in 2016, the brand was highlighted as the first brand in the world to develop the world’s first clothes for private space travel in partnership with Virgin Galactic, a British company that uses private space travel as its business model The ability of the brand is appreciated worldwide, such as the collaboration item in 2018, which was inspired by the star player in basketball, James Harden.
The brand name is derived from Yamamoto’s initials “Y” and the three lines of Adidas (three stripes) symbol.
Today, the brand has expanded from Tokyo’s Omotesando Hills to Beijing, China and other overseas markets.
Speaking of Y-3
出典 : https://www.acacia-style.com/
If we’re simply talking about Y-3, there is also one piece that represents Adidas and Yohji Yamamoto.
However, when we decided to focus on sportswear, this is the one that came to mind.
It’s called the M 3 AOP FOOTBALL SHIRT, and as the name suggests, it’s the one you want to use when you play soccer.
The brand’s concept of fashion and sports is beautifully blended together, and the bright gradations that differentiate it from others are very appealing.
It’s highly breathable and has just the right amount of stretch to make it comfortable to wear.
Coordinates of Y-3
出典 : https://wear.jp/
Recommended stores in Tokyo where you can buy Y-3 (Wisley)
.
Y-3 GINZA SIX
Source : https://ginza6. tokyo/
| Store Name | Y-3 GINZA SIX |
|---|---|
| Address | GINZA SIX 2F, 6-10-1 Ginza, Chuo-ku, Tokyo |
| Telephone Number | 03-6274-6844 |
| Business Hours | 10:30~20:30 |
Hinkarinka Ginza
Source : https://www. atpress.ne.jp/
| Store Name | HINKA RINKA Ginza |
|---|---|
| ADDRESS | Tokyu Plaza Ginza 3-5F, 5-2-1 Ginza, Chuo-ku, Tokyo |
| Telephone Number | 03-3572-0050 |
| Business Hours | 11:00~21:00 |
Y-3 Seibu Shibuya
Source : https://ameba.jp/
| Store Name | Y-3 SHIBUYA SEIBU |
|---|---|
| Address | , 21-1 Udagawacho, Shibuya-ku, Tokyo |
| Telephone Number | 03-3780-8058 |
| Business Hours | Weekdays 10:00-21:00 / Weekends and holidays 10:00-20:00 |
Y-3 Tokyo Shinjuku Takashimaya
Source : https://blog-shinjuku.takashimaya.co.jp/
| Store Name | Y-3 Tokyo Shinjuku Takashimaya |
|---|---|
| Address | 4F Shinjuku Takashimaya, 5-24-2 Sendagaya, Shibuya-ku, Tokyo |
| Telephone Number | 03-3357-2280 |
| Business Hours | 10:00~20:00 |
Y-3 Omotesando Hills
Source : https:// www.omotesandohills.com/
| Store Name | |
|---|---|
| Address | 4-12-10 Jingumae, Shibuya-ku, Tokyo |
| Telephone Number | 03-6455-5503 |
| Business Hours | 11:00~21:00 |
Summary
What did you think? In this issue, we introduced the outline of Y-3, touching on its history and features.
Among the items we have collaborated with so far, there are many items with a luxurious Japanese design with a touch of Japanese flavor.
And yet, the items have excellent functionality and artistry that does not detract from the appeal of the teams and players they collaborate with.
Don’t miss this opportunity to take a look at the beautiful sportswear that Y-3 has to offer.