WIND AND SEA: With a Brand Base of "Making What You Genuinely Want to Make"

The fashion brand WIND AND SEA (Windansea) conveys the passionate manufacturing that reflects the customer’s reaction from the items.

Many celebrities also use it, and Takuya Kimura, who is famous for his stylish coordination, is one of its loyal customers.

What kind of brand is WIND AND SEA?

The following is a brief overview of it, touching on its history and characteristics.

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What is WIND AND SEA?

WIND AND SEA is a brand that was started by Takashi Kumagai, a stylist in 1944 and photographer in 1998, as a creative director.

At the time of its establishment, the brand was active as a select store that dealt in American vintage vintage clothing and accessories, but later changed its direction of activity to an original brand that focused on 90s-style street-style and surf-style items.

The item group sold on the official site is known as a highly scarce brand with many things sold out at the same time of sale.

The concept of the brand is based on the manufacturer’s desire to “make things that you genuinely want to make”.

Today, the flagship store in Nakameguro is a popular destination.

Speaking of WIND AND SEA

出典 : https://www.mark.style/

Speaking of WIND AND SEA, the company’s signature item is the one in which “SEA” is on the front and “WIND AND” is on the back.

They regularly sell new items with their logo on them, and although they are simple, they are popular as a piece of clothing with a sense of presence.

The one shown in the image is a hoodie, but there is a rich lineup of T-shirts, bags, collaboration items, and other items with similar design characteristics.