“BRAIN DEAD”: They are Carefully Created from Scratch in the Spirit of Anti-Establishment Culture
The fashion brand BRAIN DEAD was born by two men who worked on Dover Street Market and Vans.
The distinctive brand logo with the image of a brain will look great as a fashion accent.
What kind of brand is BRAIN DEAD?
Let’s take a look at the history and characteristics of the brand.
What is BRAIN DEAD?
BRAIN DEAD is a street fashion brand established by Kyle Ng and Ed Davis.
The brand is based in Los Angeles, USA, and has a lot of insane and provocative lineups in a good sense that are different from the modern fashion sense, and it can be said that it is a brand with a wealth of creativity that brings together unique and talented artists and designers from all over the world who can work on these items.
Mainly, skateboarding, post-punk, and comics are positioned as subcultures, and various items such as T-shirts, hoodies, sweatshirts, lounge pants, caps, and tote bags are carefully created from scratch with the spirit of anti-establishment culture, which is also the brand concept.
The company has also developed other businesses that are not tied to the fashion industry, such as practical household goods made of ceramic and accessories for pets.
Speaking of BRAIN DEAD
Source : https://www.buyma.com/
Speaking of BRAIN DEAD, this one is fashionable even when worn oversized.
The brand’s logo is designed in fluorescent colors to resemble the inside of a human brain.
The back has a graphic design that shows a strong presence.
How to wear BRAIN DEAD
Source : https://wear.jp/
Recommended stores in Tokyo where you can buy BRAIN DEAD
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DESCENTE BLANC Daikanyama store
| Store Name | DESCENTE BLANC Daikanyama Store |
|---|---|
| Address | CUBE Daikanyama C, 19-4 Sarugaku-cho, Shibuya-ku, Tokyo |
| Phone number | 03-6416-5989 |
| Hours | 11:00~20:00 |
Summary
What do you think? In this article, I have introduced you to BRAIN DEAD.
It’s a fashion brand that demonstrates a humorous worldview in the fashion industry.
On the other hand, it also has a strong side of ambition to expand its area of activity by entering diverse genres.
Please take this opportunity to pick up some BRAIN DEAD items.