Luxurious and easy to wear, and instantly popular! Chloe.

Chloe is a brand that has a strong following among women, and its second line, Sea by Chloe, launched in 2001, is also very popular.

What kind of brand is Chloe?
Here, we’ll introduce you to Chloe’s features and history.

What is Chloe?

It is a very popular brand among women because of its emphasis on luxury, materials, and ease of wear.
The clothes that bring out the “femininity” of the wearer to the maximum have captivated women all over the world.
In addition, Chloé has appointed many famous designers and the brand is being brushed up and improved.
Each designer has inherited the brand’s concept while creating original value, steadily growing the Chloé brand and the designers’ own careers.

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History of Chloe

Chloé was founded in 1952 when Gaby Aghion, born into a wealthy Egyptian family, started selling ready-to-wear clothes in Paris, France.
As soon as she launched her first collection in 1952, the company quickly expanded and Chloé was born. Chloé was the first brand to introduce the concept of “luxury ready-to-wear,” contemporary clothing that was luxurious, yet easy to wear, new and feminine at the same time. Most luxury brands use the name of their founder as their brand name, but Chloé does not have Gaby Aghion’s name at all.
The brand name comes from the image of the beautiful dance of the main character Chloe in the ballet music based on the romance novel “Danifus and Chloe” by Longos, which had been performed at the Châtelet in Paris since 1912.

In 1963, Chloé grows even more with Karl Lagerfeld as creative director, and in 1970 launches a perfume. The fragrance becomes a best seller.

In 1985, the Swiss luxury group Richemont (which also owns Cartier, Baume & Mercier, Montblanc and Alfred Dunhill) acquires Chloé; Martine Sitbon becomes Creative Director in 1988; Stella McCartney becomes Creative Director in Spring/Summer 1998. In 1988, Martine Sitbon was appointed creative director, and in spring/summer 1998, Stella McCartney was appointed creative director, and many famous designers have been appointed.
In 2020, Gabriella Hearst was appointed as Chloé’s Creative Director.

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Chloe’s most popular items

Paddington



Paddington” was introduced in 2005 and is still supported by women all over the world.
Source : https://reclo.jp/

paraty



The Paraty is Chloé’s iconic bag with a unique presence.
When you look at the Paraty, you can feel Chloé’s creativity and know that it is a unique bag like no other.
Source : https://reclo.jp/

Woody



Chloe’s popular “woody” series features a large brand logo printed on a canvas ribbon.
Source : https://www.chloe.com/

Kiss



The new bag is inspired by the “woman’s lips” jewelry motif that appeared on the runway of the Spring/Summer 2021 collection.
Source : https://www.chloe.com/

Recommended stores where you can buy Chloe

Source : https://www.chloe.com/

Summary

What do you think? Here we have introduced Manolo Blahnik.
Why don’t you try out the shoes that have captivated fashionistas around the world?