Every release is a hot topic! Yeezy.
Yeezy has been making a splash in the fashion world every time he collaborates with various brands such as Adidas and NIKE.
The sneakers that have been released are popular in Japan as well, with prices soaring.
Here, we will introduce the appeal of Yeezy.
What is Yeezy?
Yeezy is a fashion brand established in 2015 by Kanye West, who is also a music producer and rapper.
The brand name “Yeezy” means the designer’s own nickname.
The brand’s concept is that of a modern jet-setter, and the collection is comfortable and stripped down to the bare essentials.
I don’t want clothes to become a lifestyle.
We don’t want clothing to become a lifestyle, we want clothing to help us live a lifestyle.” With this in mind, we create apparel that can be worn to the gym, the office, the gym, the airport, and anywhere else.
The clothes are crushed and damaged to look as if they have been worn out, and are washed and dyed with the utmost attention to detail.
We make clothes based on ergonomics that conform to modern life and do not contradict the shape of the body, including the conceptualization of shape, functionality, color, and material.
Source : https://blog.logomyway.com/yeezy-logo/
History of Yeezy
In 2009, artist Kanye West’s career as a designer began when he collaborated with the long-established French Maison LOUIS VUITTON to create a sneaker collection.
April 2009- Launch of a NEW brand called NIKE x KANYE WEST “Nike Air Yeezy”.
2010- Started business with Virgil Abloh. These two young black men with no formal education in fashion have had an immeasurable impact on the fashion industry.
2011- Kanye West made his designer debut at the Paris Collections.
December 2013- Launch of the ADISAS x KANYE WEST “Yeezy” series.
Kanye West left Nike and collaborated with newly signed Adidas to release his own YEEZY line.
Yeezy’s most popular items
Yeezy boost is a typical shoe
Source : https://yakkun-fashion.jp/adidas-yeezy-boost-350-v2-blackfriday-releasedate/
Air Yeezy becomes so popular that it’s pre-priced
Source : https://www.buyma.com/item/39439837/
The capsule collection with GAP also became a hot topic.
Source : https://prtimes.jp/main/html/rd/p/000000322.000011503.html
Recommended stores where you can buy Yeezy
Source : https://www.mistore.jp/store/shinjuku.html
| Store Name | Isetan Shinjuku Men’s Building |
|---|---|
| Address | B1F, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022, Japan |
| Phone number | 03-3352-1111 |
| Business hours | 11:00〜21:00 |
Summary
What did you think?
Here we have introduced Yeezy.
Yeezy is the embodiment of elegant and modern collections.
I hope you will take a look at it.