Each season, the “PUNK” collection takes on a new angle. 99%IS
The brand 99%IS has been attracting attention for its pants with drawcords scattered all over them.
With a rock taste as its background, the brand creates items that are street style, yet elegant and mode-inspired.
Here, we introduce the features of 99%IS.
What is 99%IS?
99%IS is a men’s fashion brand. It is currently based in Tokyo.
The concept of the brand is “1% of culture that is not generally spotlighted. The concept of the brand is “that 1%
accounts for 99% for me.
The underground and “PUNK” that the designer himself experienced while crossing various countries such as London,
Paris, Tokyo, and Bangkok are expressed in the collection from a new angle every season.
Source : https://rakutenfashionweektokyo.com/jp/brands/detail/99is/
History of 99%IS
Bajowoo is the designer of the collection.
Born in 1984 in Seoul, Korea, Bajowoo entered ESMOD in 2003.
He then launched his first punk brand in Korea and worked on costumes and artwork for rock bands.
In 2008, he moved to Tokyo and enrolled at the Dressmaker Institute in 2010.
In Spring/Summer 2014, he presented his collection in runway format at the Mercedes-Benz Fashion Week TOKYO.
He graduated from the Dressmaker Institute in 2014.
99%IS’s most popular items
Pants with scattered cords
Source : https://082plus.com/products/gobchang-pants-3
Graphic T-shirts
Source : https://item.fril.jp/902a7485ec34268c81bd17636aadb8a1
Caps and other accessories are also popular.
Source : https://hypebeast.com/jp/2019/7/99is-sm1le-cap-release-info
Recommended stores where you can buy 99%IS
Source : https://www.tour-harajuku.com/spot/laforet/
| Store Name | Great Laforet Harajuku |
|---|---|
| Address | 2.5F Laforet Harajuku, 1-11-6 Jingumae, Shibuya-ku, Tokyo |
| Phone number | 0334086908 |
| Business hours | 11:00〜21:00 |
Summary
How was it?
Here we have introduced 99%IS.
Justin Drew Bieber, Lady Gaga, Chris Brown, and others have also worn 99%IS.
Please take a look.