ROYAL ASSCHER: The world’s only jeweler with a royal title
Royal Asscher is a brand that has achieved numerous historic milestones, including the cutting of the “Cullinan”—the world’s largest rough diamond at 3,106 carats—and the development of innovative diamond cuts.
It is a jeweler beloved around the world.
Here, we’ll introduce you to the appeal of Royal Asscher.
What is ROYAL ASSCHER?
Royal Asscher (ROYAL ASSCHER) is a diamond jeweler based in Amsterdam, the Netherlands.
It is known as the only jeweler in the world to hold the title of “Royal.”
The brand offers a range of products, including its popular bridal collection, as well as high jewelry and fashion jewelry.
The “Royal Asscher Cut,” named after the brand, features a total of 74 facets. In addition to its elegant and transparent brilliance, it maximizes the total amount of light returned, resulting in intense brilliance and exquisite light play.

Source : https://shop.royalasscher-jp.com/collections/ring
History of ROYAL ASSCHER
The brand was founded in 1854.
In 1980, it was granted the title “Royal” by the Dutch Royal Family.
In 1905, the world’s largest rough diamond, the “Cullinan” (3,106 carats), was discovered in South Africa.
Joseph Asscher of “Royal Asscher,” who was known at the time as the world’s finest diamond cutter, was responsible for cutting the stone.
In 2011, the brand was once again granted the title of “Royal” by the Dutch Royal Family.
In November 2017, the Royal Asscher Diamond flagship store opened in Ginza.
ROYAL ASSCHER’s most popular items

Classic Engagement Rings
Source : https://www.jkplanet.jp/item/royal-asscher-diamond/royal-asscher-diamond-era260/

A ring with a beautiful diamond setting
Source : https://shop.royalasscher-jp.com/products/wrb912-wra902

Gold ring
Source : https://shop.royalasscher-jp.com/products/ac038-yg
Recommended stores where you can buy ROYAL ASSCHER

Source : https://www.mistore.jp/store/nihombashi/column_list_all/jewelry_watch/column04.html
| Store Name | Royal Asscher, Nihonbashi Mitsukoshi |
|---|---|
| Address | 1-4-1 Nihonbashi Muromachi, Chuo-ku, Tokyo Nihonbashi Mitsukoshi Main Building, 6th Floor, Jewelry Section |
| Phone number | 0332413311 |
| Business hours | 10:30〜19:30 |
Summary
What did you think?
Here, we’ve introduced Royal Asscher.
Whether it’s a wedding band or an engagement ring, Royal Asscher adds a touch of brilliance to life’s special moments.
We invite you to take a look.