A brand to watch at the Shanghai show! SIRLOIN
The brand Sirloin attracted attention at the “LABELHOOD” fashion festival, which started at Shanghai Fashion Week and focused on young designers.
It can be said to be a new breath of fresh air in China’s fashion scene, which has been on the rise in recent years.
Here, we introduce the history of Sirloin and other information.
What is SIRLOIN?
SIRLOIN” is a brand founded by Mao Usami, a Japanese graduate of Central Saint Martins, and Alve Lagercrantz from Sweden.
The concept is “Fashion these days is too serious! It’s okay to be more interesting! The use of the exhibition was banned at Paris Fashion Week in 2011, before the exhibition in Shanghai.
The 112-year-old public restroom, now abandoned, is the setting for the AW 2017 show.
Source : https://www.facebook.com/sirloinofficial/
History of SIRLOIN
Mao Usami, a CSM graduate with experience at Louis Vuitton, and Alve Lagercrantz, an assistant designer at Dries Van Noten, started Sirloin in 2016 with capital from a Shanghai-based company.
The debut collection for Fall/Winter 2017 consisted of somewhat escapist styling, with asymmetrical cuts and draping on standard wardrobe items such as shirts, T-shirts, and wide pants.
Today, the core of the brand’s philosophy and philosophical expression has remained unchanged, and the overall collection has been updated to a much more artistic and mode-like level for Spring/Summer 2006, Fall/Winter 2006, and Spring/Summer 2007.
SIRLOIN’s most popular items
It features a humorous design.
Source : https://item.fril.jp/a486942818af9c0baade80768c39edb0
T-shirts are popular.
Source : https://wowma.jp/item/505543897
We also focus on underwear.
Source : https://boutique-delta.stores.jp/items/5caecd2a686ee22372c7a813
Recommended stores where you can buy SIRLOIN
Source : https://store-midwest.com/ext/shop_location.html
| Store Name | MIDWEST OSAKA |
|---|---|
| Address | B1 Herbis Plaza Ent, 2-2-22 Umeda, Kita-ku, Osaka |
| Phone number | 06-6343-7133 |
| Business hours |
Summary
How was it?
Here we have introduced sirloin.
These days, information is saturated and various values intersect.
Sirloin is a brand that makes you reevaluate your own important axis, as well as what fashion means to you.
I believe that Sirloin is a brand that will give you a chance to rethink your own axis of importance and to think about what fashion is.