Sat. Jul 4th, 2020

UNDERCOVER: Brand that caused a Worldwide Boom

Have you all heard of Undercover?

The fashion brand was established by two people who were attending a clothing college at the time.

Their unparalleled and unique worldview has created a boom that has taken the world by storm.

However, I am curious about what kind of brand it actually is.

In this article, we will discuss the history and features of the undercover and introduce its appeal.


Undercover is a Japanese fashion brand founded by Jun Takahashi and Kobo Ichinose, who were both students at Bunka Fashion College at the time.

After it was established in 1990, a big boom occurred mainly among young people as a brand of the Ura-Harajuku system that swept the 1990s.

Its popularity was so popular that many users were so intoxicated that it even reminded them of some kind of cult religion.

However, there is enough charm in Undercover to warrant such oddities.

The name of the brand represents the desire to create an atmosphere of secrecy, and many of the items are characterized by a dark worldview.

In addition, it is the charm of Undercover to create an original world view even though it goes back and forth between the boundaries of the street system and the mode system in all directions, and is universal.

Mr. Takahashi is the one and only designer who has created a unique artistry that no one can imitate.

It is because of his presence that Undercover has become a globally recognized brand.

Speaking of UNDERCOVER

Undercover (UNDERCOVER)
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There are a myriad of representative products for undercovering.

There is a T-shirt decorated with “U” of “UNDERCOVER (UNDERCOVER)” if it is a standard, but the artistic and strange world view of the undercover is not conveyed by it.

The crew neck knit called “Brainwash GIRL JACQUARD KNIT BLACK” is what I would like to introduce.

This product is a t-shirt with a girl posing for a photo.

However, there is an eeriness that cannot be expressed in one word, that the girl is washing her brain if you stare at Yoho.

At first glance, it’s hard to tell what they’re trying to convey, but Undercover’s appeal is that they do a lot of dark fashion that gives you a feeling of bottomless darkness.

How to wear UNDERCOVER


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Recommended stores in Tokyo where you can buy UNDERCOVER

Mad Store Undercover Laforet Harajuku

Mad Store Undercover Laforet Harajuku
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Store name Mad Store Undercover Laforet Harajuku
Address 1-11-6 Jingumae, Shibuya-ku, Tokyo, Japan
Telephone number 03-6804-6838
Business hours 11:00~21:00

Undercover Noise Lab, Shibuya Parco

Undercover Noise Lab Shibuya Parco
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Address 15-1 Udagawacho, Shibuya-ku, Tokyo, Japan
Telephone number 03-3464-5111
Business hours 10:00~21:00

Undercover Aoyama

Undercover Aoyama
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shop name Undercover Aoyama
Address BLUE CINQ POINT A, 5-3-22 Minami Aoyama, Minato-ku, Tokyo
Telephone number 03-3407-1232 (Womens) / 03-5778-4805 (Mens)
Business hours 11:00~20:00

District United Arrows

District United Arrows
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Store name District UNITED ARROWS
Address 2F, 5-17-9 Jingumae, Shibuya-ku, Tokyo
Telephone number 03-5464-2715
Business hours Mon-Thu 12:00~20:00 / Fri 12:00~21:00 / Sat, Sun, Holidays 11:00~20:00

Undercover Isetan Shinjuku Men’s Building

Undercover Isetan Shinjuku Men's Building
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Store name Undercover Isetan Shinjuku Men’s Building
Address 3-14-1, Shinjuku, Shinjuku-ku, Tokyo
Telephone number 03-3352-1111
Business hours 10:30~20:00

Undercover Ginza Six

Undercover Ginza Six
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Store name Undercover Ginza Six
Address 6-10-1 Ginza, Chuo-ku, Tokyo
Telephone number 03-6263-9990
Business hours 10:30~20:30

Dover Street Market GINZA

Dover Street Market Guinza
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Store name Dover Street Market GINZA
Address Ginza Komatsu West Wing, 6-9-5 Ginza, Chuo-ku, Tokyo
Telephone number 03-6228-5080
Business hours 11:00~20:00


Starman by R & Co Roppongi Hills

Starman by Earl & Co Roppongi Hills
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Store name STARMAN byR&Co.
Address Roppongi Hills Tower West Walk 4F, 6-10-1 Roppongi, Minato-ku, Tokyo
Telephone number 03-6434-9557
Business hours 11:00~21:00

Cibone Aoyama

shibone aoyama
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Store name CIBONE
Address GYRE B1F, 5-10-1 Jingumae, Shibuya-ku, Tokyo
Telephone number 03-6712-5301
Business hours 11:00~20:00


R & Co The Stock Lab, Odaiba Venus Fort
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Store name R&Co. the stock labo
Address 1-3-15 Aomi, Koto-ku, Tokyo
Telephone number 03-5579-6766
Business hours 11:00~21:00

Undercover Hankyu Men’s Tokyo

Undercover Hankyu Men's Tokyo
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Address Hankyu MEN’S TOKYO 4F, 2-5-1 Yurakucho, Chiyoda-ku, Tokyo
Telephone number 03-6252-1381
Business hours 12:00~21:00 / 11:00~20:00 (Sundays and holidays)

Studios Tokyo Jinnan Store

studios tokyo jinnan store
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Store name STUDIOUS TOKYO Jinnan Store
Address 1-5-19 Jinnan, Shibuya-ku, Tokyo, Japan
Telephone number 03-6277-5582
Business hours 12:00~20:00


Did you like it? In this article, we have introduced the history and features of the undercover and its appeal.

Undercover has such an addictive appeal that fashion lovers all over the world are intoxicated.

There are a number of items that seem to be insanely dangerous, yet somehow make you think about the human psyche.

Please take this opportunity to pick up an Undercover product and immerse yourself in its worldview.

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