Have you all heard of Undercover?
The fashion brand was established by two people who were attending a clothing college at the time.
Their unparalleled and unique worldview has created a boom that has taken the world by storm.
However, I am curious about what kind of brand it actually is.
In this article, we will discuss the history and features of the undercover and introduce its appeal.
What is UNDERCOVER?
Undercover is a Japanese fashion brand founded by Jun Takahashi and Kobo Ichinose, who were both students at Bunka Fashion College at the time.
After it was established in 1990, a big boom occurred mainly among young people as a brand of the Ura-Harajuku system that swept the 1990s.
Its popularity was so popular that many users were so intoxicated that it even reminded them of some kind of cult religion.
However, there is enough charm in Undercover to warrant such oddities.
The name of the brand represents the desire to create an atmosphere of secrecy, and many of the items are characterized by a dark worldview.
In addition, it is the charm of Undercover to create an original world view even though it goes back and forth between the boundaries of the street system and the mode system in all directions, and is universal.
Mr. Takahashi is the one and only designer who has created a unique artistry that no one can imitate.
It is because of his presence that Undercover has become a globally recognized brand.
Speaking of UNDERCOVER
There are a myriad of representative products for undercovering.
There is a T-shirt decorated with “U” of “UNDERCOVER (UNDERCOVER)” if it is a standard, but the artistic and strange world view of the undercover is not conveyed by it.
The crew neck knit called “Brainwash GIRL JACQUARD KNIT BLACK” is what I would like to introduce.
This product is a t-shirt with a girl posing for a photo.
However, there is an eeriness that cannot be expressed in one word, that the girl is washing her brain if you stare at Yoho.
At first glance, it’s hard to tell what they’re trying to convey, but Undercover’s appeal is that they do a lot of dark fashion that gives you a feeling of bottomless darkness.
How to wear UNDERCOVER
Recommended stores in Tokyo where you can buy UNDERCOVER
Mad Store Undercover Laforet Harajuku
|Store name||Mad Store Undercover Laforet Harajuku|
|Address||1-11-6 Jingumae, Shibuya-ku, Tokyo, Japan|
Undercover Noise Lab, Shibuya Parco
|Store name||UNDERCOVER NOISE LAB|
|Address||15-1 Udagawacho, Shibuya-ku, Tokyo, Japan|
|shop name||Undercover Aoyama|
|Address||BLUE CINQ POINT A, 5-3-22 Minami Aoyama, Minato-ku, Tokyo|
|Telephone number||03-3407-1232 (Womens) / 03-5778-4805 (Mens)|
District United Arrows
|Store name||District UNITED ARROWS|
|Address||2F, 5-17-9 Jingumae, Shibuya-ku, Tokyo|
|Business hours||Mon-Thu 12:00~20:00 / Fri 12:00~21:00 / Sat, Sun, Holidays 11:00~20:00|
Undercover Isetan Shinjuku Men’s Building
|Store name||Undercover Isetan Shinjuku Men’s Building|
|Address||3-14-1, Shinjuku, Shinjuku-ku, Tokyo|
Undercover Ginza Six
|Store name||Undercover Ginza Six|
|Address||6-10-1 Ginza, Chuo-ku, Tokyo|
Dover Street Market GINZA
|Store name||Dover Street Market GINZA|
|Address||Ginza Komatsu West Wing, 6-9-5 Ginza, Chuo-ku, Tokyo|
Starman by R & Co Roppongi Hills
|Store name||STARMAN byR&Co.|
|Address||Roppongi Hills Tower West Walk 4F, 6-10-1 Roppongi, Minato-ku, Tokyo|
|Address||GYRE B1F, 5-10-1 Jingumae, Shibuya-ku, Tokyo|
R&CO THE STOCK LABO ODAIBA VENUS FORT
|Store name||R&Co. the stock labo|
|Address||1-3-15 Aomi, Koto-ku, Tokyo|
Undercover Hankyu Men’s Tokyo
|shop name||UNDERCOVER Hankyu MEN’S TOKYO|
|Address||Hankyu MEN’S TOKYO 4F, 2-5-1 Yurakucho, Chiyoda-ku, Tokyo|
|Business hours||12:00~21:00 / 11:00~20:00 (Sundays and holidays)|
Studios Tokyo Jinnan Store
|Store name||STUDIOUS TOKYO Jinnan Store|
|Address||1-5-19 Jinnan, Shibuya-ku, Tokyo, Japan|
Did you like it? In this article, we have introduced the history and features of the undercover and its appeal.
Undercover has such an addictive appeal that fashion lovers all over the world are intoxicated.
There are a number of items that seem to be insanely dangerous, yet somehow make you think about the human psyche.
Please take this opportunity to pick up an Undercover product and immerse yourself in its worldview.