Have you ever heard of the collection brand Vetements?
In the fashion industry, it is a brand that continues to be in the world’s spotlight to the extent that it is said to be a bad thing if you don’t know about it.
When the brand was first launched, it started off in Paris, and now its appeal is spreading to Japan as well.
What kind of collection brand is Vetements that is rapidly taking the world by storm?
In this article, we will introduce the charm of Vetements, touching on its history and features.
What are Vetements?
Vetements is a French fashion brand founded by designer Demna Gvasalia with her brother Guram around spring/summer 2014.
Having attended and graduated from the Royal College of Art in Antwerp, Vvasalia has a strong curiosity and inquisitiveness about the fashion industry, and the freedom of imagination he weaves together has quickly brought him to prominence at the brand.
Today, Vetements is one of the world’s most sought-after collection brands, with a cult-like appeal.
Even though Vasalia himself is leaving the brand in 2020, he has left an indelible mark on the fashion industry, and his fashion items, made of the finest materials from around the world to express his sense of style and his background, have led the way in global trends.
Vetements is a street brand that is synonymous with big silhouettes, including items with large shoulder pads, which he has brought to life.
Speaking of Vetements
Speaking of Vetemens, it is probably the Star Wars collaboration items.
There are some simple T-shirts and caps with the company’s logo on them, but the collaboration with Star Wars is impressive for me personally.
This one has a huge Star Wars movie poster in the middle of the hoodie.
The words “coming soon” have been dropped on both arms and it makes me feel like I’m about to watch a movie.
It’s also a good idea to choose a larger size because it’s a hoodie, so it might be fashionable to wear it with a dowdy look.
The best places to buy Vetements in Tokyo
|Address||B-Town 1F/2F, 3-6-7 Minami-Aoyama, Minato-ku, Tokyo|
Estination Shinjuku Newman
|Store Name||ESTNATION Shinjuku Newman|
|Address||3F Shinjuku Newman, 4-1-6 Shinjuku, Shinjuku-ku, Tokyo|
|Store Name||Lift etage|
|Address||ADDRESS GARDEN DAIKANYAMA 1F, 16-5 Daikanyama-cho, Shibuya-ku, Tokyo|
Estination Ginza store
|Store Name||ESTNATION Ginza Store|
Re-Style Isetan Shinjuku
|Store Name||Re-Style Isetan Shinjuku|
|Address||Second Floor, Isetan Shinjuku, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo|
What did you think? In this article, we’ve introduced you to Vetements while touching on their history and features.
It’s a brand that is cultishly popular and addictive, and once you get into it, it’s really doped up with the momentum of falling into a swamp.
However, the brand has a certain charm that belies its popularity.
Unfortunately, Vazalia has left Vetements, but his achievements will be passed on to future generations in the fashion industry.
It’s safe to say that vetements is so popular that it’s worthwhile to explore the appeal of the brand.