FENDI” is a brand representing Italy that attracts many actresses and celebrities.

Fendi has always been popular for its new icons that overturn conventional designs.
Fendi is a brand that everyone in the world has admired at one time or another, but what kind of brand is it?
Here, we will introduce you to the characteristics and history of Fendi.

What is FENDI?

Based in Rome, it is a high brand representing Italy that started as a small leather goods store.
The fur scarf became a hit, and the brand is now widely expanded to include apparel, bags, sunglasses, and even interior items.
The zucca pattern called “double F,” made by combining the letter F, is still immensely popular as a logo that symbolizes the brand.

History of FENDI

It all started in 1925 when Edoardo and Adele Fendi opened a small leather goods store in Rome, Italy.
At the time, fur collars were popular in Hollywood, so they decided to launch fur coats, which became a big hit. Wearing a fur coat became a status symbol for Italian women of the time.
In 1965, Karl Lagerfeld, still a young man, took over as designer. In 1965, Karl Lagerfeld, still a young man, took over as designer, and with his innovative designs, using a variety of techniques such as enameling, bold stitching, and weaving, he revolutionized the image of fur.
In 1999, Fendi established a joint company with LVMH (Louis Vuitton Moet Hennessy) and Prada, strengthening its capital strength and distribution network. The company expanded its stores around the world.
Starting from the 2021-2022 FW collection, Kim Jones was appointed as the brand director, which has been talked about as a return to Fendi’s roots.
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FENDI’s most popular items

When it comes to Fendi, the double-F zucca pattern is a symbol.
The Zucca pattern is also used in apparel and accessories such as scarves.
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Also, “Baguette,” which became a hot topic when Sarah Jessica Parker used it.
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Peekaboo” is also famous for its popularity with celebrities.
Source : https://www.maruyo78.com/

Recommended stores where you can buy FENDI

03-5413-4840

Summary

What do you think? Here we have introduced you to Fendi.
If you have any questions, please feel free to contact us.