And the collaboration with NIKE is a hot topic! Ambush
Ambush becomes a hot topic every time a collaboration is announced, such as with Vuitton or NIKE.
Ambush is also popular among fashionistas in Japan, but what kind of brand is it?
Here, we will introduce the history and characteristics of Ambush.
What is Ambush?
Ambush is a brand that was originally started by Verbal (VERBAL) and Yoon (YOON) as accessories and jewelry.
The company is based in Tokyo, Japan.
It is a fusion of luxury and street style that cannot be seen in other jewelry brands, and its free thinking that is not caught by trends has attracted attention and custom orders from all over the world.
The brand has also attracted attention from artists such as Kanye West, Jay-Z, and Big Sean, who use the brand.
Source : https://www.boo-bee.jp/
History of Ambush
The founders, VERBAL and YOON, are a married couple who launched their first jewelry brand, Antonio Murphy & Astro, in 2004.
In 2008, Ambush was developed as its second line.
Ambush’s items are characterized by playful new designs that overturn the conventional concept of jewelry, such as its representative work “POW!
In addition, all of the pieces are produced in Japan.
In order to further pursue the brand concept, an apparel line was also launched, and the brand’s design evolved into a unisex one.
In 2015, an exhibition was held in Paris, and Ambush’s items have become recognized worldwide.
Nearly half of their sales come from overseas orders, and both VERBAL and YOON are now influential figures in the global fashion scene.
In 2015 and 2016, they were selected as one of the 500 people in the world who are changing the fashion world by Business of Fashion, an online news site.
Ambush’s most popular items
Casual items such as T-shirts are also popular.
Source : https://www.ambushdesign.com/
The shoes in collaboration with NIKE are so pre-priced.
Source : https://www.nike.com/jp/
The collaboration with Vuitton has become a hot topic around the world.
Source : https://sumally.com/p/326501
The collaboration with Zippo also has a unique finish.
Source : http://ideogarage.jugem.jp/
Recommended stores where you can buy Ambush
| Store Name | Ambush Workshop at Shibuya Parco |
|---|---|
| Address | Shibuya Parco 2F, 15-1 Udagawa-cho, Shibuya-ku, Tokyo (Women’s/Men’s) |
| Phone number | 03-6416-5412 |
| Business hours | 11:00〜20:00 |
Summary
What did you think?
Here we have introduced Ambush.
Ambush is one of Japan’s leading brands created by two couples.
We hope you will try Ambush’s products at the store.