From Italy! Diesel is well known in Japan.

History of Diesel

Diesel was launched in Italy by Mr. Renzo Rosso in 1978.
One of the reasons why the brand name was chosen to be Diesel is that it is an easy name to remember.
In addition, the wish to give power to the world by demonstrating power like diesel fuel, which was attracting attention at that time, was also included.
In 1979, the men’s line was launched, followed by the children’s line in 1984, and by 1985, Mr. Renzo Rosso had concentrated all the rights of Diesel into his own hands and began to focus on its management.
Later, in 1989, he also started a women’s line. Then, second lines such as “Fifty-Five DSL” also began to branch out.
In 2008, “Diesel Ginza” was opened in Ginza, Tokyo. In this way, Diesel is still greatly expanding its market share around the world.