Mon. Nov 18th, 2024
ベースマーク

New Brand of Tradition and Innovation Base mark


Base Mark was launched in the Fall/Winter 2015 season.
After a year of development in New York following its debut, and a two-season hiatus as a period to solidify the brand’s axis, the brand relaunched in 2017,
creating a new stir in the Japanese fashion industry.
Here we introduce some of the features of Base mark.

What is Base mark?


BASE MARK is a Japanese women’s fashion brand. The designer is Shiho Kaneki.
The brand concept is “playing with standards in mode, creating the evolution of fashion by sublimating universal items into mode.”
The brand specializes in pattern arrangements of tailored items, adding playfulness to standard items using techniques and sublimating them into items that can be worn in a mode.
With wool as the core material, the company transforms the original image of wool by layering and mixing different materials. The brand is creating a buzz by expressing the value of wool in new ways.

Translated with www.DeepL.com/Translator (free version)

Base mark
Source : http://www.16aout-complex.com/?mode=cate&cbid=2333057&csid=0&sort=n

History of Base mark


Designer Shiho Kaneki was born in 1982 in Chigasaki City, Kanagawa Prefecture.
She started her career as a patterner’s assistant and taught herself tailoring.
After years of experience working for companies such as Mark Steiler, she established Basemark in New York in 2014.
In 2019, he won a prize in the professional category of the Tokyo New Designer Fashion Grand Prix.
Currently, the company is mainly selling its products in select stores in Japan.

Summary


How was it?
Here we have introduced you to Base mark.
Base mark is a brand that can be enjoyed not as if you are buying clothes you wear all the time, but as if you are buying something special.
We hope you will take a look at it for yourself.

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