White Mountaineering, the hottest brand that faithfully incorporates outdoor functionality
White Mountaineering is a brand that has read even more buzz through collaborations with UNIQLO and AGU.
Its high level of functionality is said to be so high that it could be mistaken for a full-fledged outdoor brand.
Here, we will introduce the charm of White Mountaineering, etc.
What is White Mountaineering?
White Mountaineering is a Japanese outdoor fashion brand.
The brand concept is made of clothes that can be worn mainly in the field of outdoor activities.
Therefore, the brand shows a new attitude toward manufacturing by combining elements such as practicality and technology, not to mention design.
White Mountaineering’s basic concept is based on the three pillars of design, practicality, and technology, without giving in to the market.
With a particular focus on materials and details, White Mountaineering is one of the Tokyo brands that has attracted a great deal of attention.
Source : https://www.parigot.jp/c/brand/whitemountaineering_m
History of White Mountaineering
White Mountaineering presented the collection in 2006 and opened its first White Mountaineering store in 2009.
They then presented a runway collection in the Spring/Summer 2010 collection.
In 2011, the brand made new moves such as relocating and opening its flagship store in Omotesando and announcing an exhibition of its fall/winter collection in New York.
At that time, the brand was not called White Mountaineering, but rather Poral, and the women’s line was developed overseas.
In 2013, the brand held exhibitions in Milan and Paris for the fall/winter season, providing an opportunity to impress various people with the White Mountaineering brand image.
In the spring/summer 2014 season, Poral was closed and the name was changed to White Mountaineering and a new women’s collection was launched, creating a new brand image.
Currently, the brand is also collaborating with various brands and gaining accolades from many directions.
White Mountaineering’s most popular items
Ladies are also popular.
Source : https://www.fashion-press.net/news/37057
Collaboration with UNIQLO created a buzz
Source : https://jj-jj.net/fashion/149468/
Recommended stores where you can buy White Mountaineering
Source : https://fashion-brand-news.com/blog-entry-42.html
| Store Name | White Mountaineering Isetan Shinjuku Men’s Building |
|---|---|
| Address | Isetan Shinjuku Men’s Building 6F, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo |
| Phone number | 03-3352-1111 |
| Business hours | 11:00〜20:00 |
Summary
How was it?
Here we introduced White Mountaineering.
White Mountaineering has collaborated with world-famous brands such as Levi’s and Ag and is popular among fashionistas.
The items that can be used as full-fledged wear due to their high functionality are perfect for the coming season.
We hope you will take a look at these items.