WHEREABOUTS, a fusion of the everyday and the gorgeous.
WHEREABOUTS is a unique brand developed by Toyo Kitchen & Living.
WHEREABOUTS is a brand that produces “clothing,” which is the base of lifestyle, from the viewpoint of interior design.
Here we introduce some of the features of WHEREABOUTS.
What is WHEREABOUTS?
WHEREABOUTS is a Japanese fashion brand.
The brand concept is “Everyday x GORGEOUS.
The brand has raised “laziness and elegance” as its own fashion theme, and proposes clothes that can be worn with love and care for a long time.
The brand is developed by Toyo Kitchen & Living.
Source : https://www.amazon.co.uk/stores/Whereabouts/Homepage/page/BA206953-702E-4152-B2D6-1F7C59DB01A6
History of WHEREABOUTS
Designer Neka Fukusono Hideki was born in Kumamoto Prefecture in 1976.
After graduating from high school, he studied clothing in Tokyo and Paris before moving to Antwerp.
In 2002, he graduated from the Antwerp Royal Academy of Fine Arts.
After graduation, he received offers from European brands, but turned them down and returned to Japan.
He made his debut with the brand “Wereabouts (WHEREABOUTS)” at the Tokyo Collections in the 2004 Fall/Winter season.
For S/S 2007, he presented a colorful and “relaxed” collection inspired by the hippie fashion of the 70s.
The collection reflected the late 60’s and 70’s with the use of primary colors, patchwork processing, etc.
In February 2007, a limited-time store opened at Laforet Harajuku.
Takao Watanabe has been appointed as the director since the 2011 Fall-Winter season.
WHEREABOUTS’s most popular items
Leather jackets are iconic items
Source : https://www.fashion-press.net/news/1029
Denim is also popular
Source : https://page.auctions.yahoo.co.jp/jp/auction/n129630132
Setup
Source : https://www.fashion-press.net/collections/101
Recommended stores where you can buy WHEREABOUTS
Source : https://www.fashion-press.net/news/1029
| Store Name | WHEREABOUTS Aoyama |
|---|---|
| Address | 5-3-10 Minami-Aoyama, Minato-ku, Tokyo |
| Phone number | 03-6427-9793 |
| Business hours | 12:00〜20:00 |
Summary
How was it?
We introduced WHEREABOUTS here.
WHEREABOUTS is basic, yet condensed with adult’s attention to detail.
Please take a look.