Brand YOKE, with a playful spirit scattered among the basics
YOKE is a brand with a relaxed silhouette and an exquisite sense of balance that uses unique fabrics but is not overly pretentious.
It has attracted attention for its unisex offerings and distinctive gimmicky clothing.
Here we introduce some of YOKE’s features and more.
What is YOKE?
YOKE is a Japanese fashion brand.
The brand name “YOKE” means “to connect,” “to bond,” and “the switching cloth of clothes.
In the process of making one piece of clothing, many people are involved in the raw materials, threads, fabrics, cutting, and finishing, and their work is connected to each other to create the finished product.
The brand concept is based on the hope that YOKE’s items will connect with various people.
YOKE is a brand that handles everything from design to production under the designer’s own watchful eye, and creates new items that are unique to YOKE by focusing on the use of materials and patterns based on standard items.
Source : https://www.tf-style.com/shop/541/topics/316353/
History of YOKE
The designer is Norio Terada.
He graduated from Bunka Fashion College with a major in design and later gained experience at various domestic brands and select stores.
He is also known for his involvement in the production of the brand “markaware.”
He became independent in 2016 and launched his own brand “YOKE” from the Fall-Winter 2018 collection.
YOKE’s most popular items
Carefully tailored coat
Source : https://www.wwdjapan.com/articles/874796
Knitwear is also popular.
Source : https://www.acrmtsm.jp/brands/65
We are also known for our styling
Source : https://www.fashionsnap.com/collection/yoke/2022aw/
Recommended stores where you can buy YOKE
Source : https://fashionmaptokyo.com/1ldk-apartments-nakameguro/
| Store Name | 1 LDK Apartments |
|---|---|
| Address | 1-7-13 Kamimeguro, Meguro-ku, Tokyo B-TOWN EAST 1F |
| Phone number | 0357287140 |
| Business hours | 12:00〜20:00 |
Summary
How was it?
Here we introduced YOKE.
YOKE is a brand that allows you to taste the designer’s “quirks” while at the same time having a foundation in making basic, long-lasting clothes.
It is the kind of brand you want to have in your closet.