Proposing standards with sharp creations Name.
The Name. is popular for patterns that deviate moderately from standards and a pop, catchy color palette.
It is a hot brand that develops wear as real clothes.
Here, we introduce the features of Name., etc.
What is Name.?
Name. is a Japanese fashion brand.
It has gained support for its menswear that skillfully expresses the atmosphere of the times through delicate
pattern work, the use of unique materials, and details with a twist.
Under the theme of “works of art in the age of reproduction technology,” the designers themselves incorporate the
essence, change, and evolution latent in everyday life into their patterns, repeatedly deconstructing and
reconstructing items that tend to become standards in accordance with the times, and proposing clothes that give a
sense of identity.
Source : https://www.zoff.co.jp/shop/contents/name.aspx
History of Name.
Founded in 2010 by Ryo Kaise.
Mr. Kaise was the director and Noriyuki Shimizu was the designer.
In 2018, Takuji Yamada (Takuji Yamada), who was the main patterner, became the designer and Ikuma Matsuzaka took
over as the director for both men’s and women’s wear.
Name.’s most popular items
Special attention is paid to the standard.
Source : https://www.fashion-press.net/collections/11533
Outerwear is also a popular item
Source : https://apparel-web.com/collection/look/377811
Ladies’ wear is also available.
Source : https://apparel-web.com/collection/look/227567
Recommended stores where you can buy Name.
Source : https://shibuya.parco.jp/shop/detail/?cd=025826
| Store Name | Studios Shibuya Parco |
|---|---|
| Address | 3F Shibuya Parco, 15-1 Udagawa-cho, Shibuya-ku, Tokyo |
| Phone number | 0364169909 |
| Business hours | 11:00〜20:00 |
Summary
How was it?
Here we introduced you to NAME.
Mr. Takuji Yamada has been in charge of design since the fall/winter of 2018, and while respecting the concept of
the brand, NAME has been presenting collections that seem to be fresh.
It is a brand that we will be watching more and more in the future.