SUGARHILL, a brand focusing on unpretentiousness
SUGARHILL is a brand worn and supported by celebrities such as actors Masaki Sugata and Takuya Kimura.
Based on military and work, the brand rebuilds martial and sharp elements in a neutral way and develops items tailored
to high quality.
Here, we introduce the charm of SUGARHILL and more.
What is SUGARHILL?
SUGARHILL is a Japanese street brand that started in Spring/Summer 2017.
The brand concept of SUGARHILL is to flatly take in and respect clothes, music, other cultures, and all the cool
things around you, and then make new proposals.
Based on military wear and workwear, the brand is characterized by high-quality tailoring that reconstructs rugged and
sharp elements in a neutral way.
SUGARHILL’s staple items include the btshirts and check shirts.
In particular, the ties have attracted attention since they were first launched, when rapper KID FRESINO wore them in
a music video.
Source : https://jackinthenet.jp/2023/02/28/36872/
History of SUGARHILL
Rikuya Hayashi is the designer of the brand. He launched his brand in 2017 after attending various prestigious schools
such as Bunka Gakuen University, Koko no Gakko, New York Fashion Institute of Technology, and Musashino Art
University.
The brand name SUGARHILL comes from the fact that the designer, Mr. Hayashi, lived in a neighborhood called SUGARHILL
in Harlem, New York.
SUGARHILL’s most popular items
Denim is a popular item
Source : https://www.us-onlinestore.com/all/item/outer/jacket/78422553082367.html
Beams’ special order collection was also a hot topic.
Source : https://www.mensnonno.jp/fashion/new-topics/130455/
Collaboration with Unused is also popular!
Source : https://www.fashionsnap.com/article/2022-05-31/sugarhill-unused/
Recommended stores where you can buy SUGARHILL
Source : https://www.parco.co.jp/parcomi/ikebukuro/media/10/
| Store Name | LHP Ikebukuro Parco |
|---|---|
| Address | 4F Ikebukuro Parco, 1-28-2 Minami-Ikebukuro, Toshima-ku, Tokyo |
| Phone number | 03-5391-8570 |
| Business hours | 11:00〜21:00 |
Summary
How was it?
Here we have introduced SUGARHILL.
SUGARHILL is also interested in contextual design inspired by Tokyo’s independent music and art scene, which is
reflected in its exhibitions, visuals, and biannual music events, creating an image and worldview unique to SUGARHILL.
Please come and take a look.