The fashion brand called GOODENOUGH was born through the collaboration of famous designers.
The brand has been enlivening the Japanese street scene from its own point of view, and its honors are legendary.
The honors are legendary level, and the name was enumerated with other brands as one of the representative brands of Urahara-kei.
What kind of fashion brand is GOODENOUGH?
I will introduce the outline of the brand while referring to its history and features.
What is GOODENOUGH?
GOODENOUGH is a Japanese street fashion brand that started around 1990, which ended in 2017.
It was founded by Skate Thing, Skate Thing, Toru Iwai, and Mizutsugu after Skate Thing approached Hiroshi Fujiwara about making a T-shirt.
Although the brand has ended, it has been handed down as a legend as one of the leading brands of Urahara-kei along with A BATHING APE, UNDERCOVER, and NEIGHBORHOOD.
If I said I was doing it, people would not see the true nature of the clothes and people who buy them would buy them, while those who don’t like them would ignore me, so I didn’t want to get rid of that, so I didn’t mention my name. He says in his book “Punk on the Hill”.
It is a persistent brand that still has high support though there were twists and turns such as a sudden break in activity and the establishment of a second brand even before the brand ended.
Speaking of GOODENOUGH
GOODENOUGH is a simple, plain t-shirt that is a classic.
The brand name is printed on the front to tie the design together.
The “G” of the brand’s logo is embroidered on the tag and cuffs.
It’s a piece that’s easy to wear and comfortable to the touch because it’s made of 100% cotton fabric.
Recommended Places to Buy GOODENOUGH in Tokyo
MODESCAPE Shibuya store
|Store Name||MODESCAPE Shibuya Branch|
|Address||1-14-8 Jinnan, Shibuya-ku, Tokyo|
BRAND COLLECT Brand Collect Harajuku
|Store Name||Brand Collect Harajuku|
|Address||4-26-2 Jingumae, Shibuya-ku, Tokyo|
|Enter store name||junhashimoto OMOTESANDO|
|Address||Hills Omotesando Hills 2F, 4-12-10 Jingumae, Shibuya-ku, Tokyo|
REALCLOSE Shibuya Jinnan store (Riakuro)
|Store Name||Real Close Shibuya Jinnan Branch|
|Address||202 Maison Shibuya, 1-12-18 Jinnan, Shibuya-ku, Tokyo|
What did you think? In this article, we’ve introduced you to GOODENOUGH.
It’s a brand with gorgeous faces even if we look back on it now, even though it’s regrettably come to an end in 2017.
Because they were all people with high ability as designers as well as the name value, the items they developed are all full of charm.
It was such a brand that it is nodded that it is talked about as a legend though there are twists and turns.