HERON PRESTON was established by a certain designer who graduated from Parsons College of Art and Design.
The fashion items that shine with a forward-thinking design sense that is not bound by conventional trends have attracted many fans.
What kind of brand is such HERON PRESTON?
This section provides an overview of the company, touching on its history and characteristics.
What is HERON PRESTON?
HERON PRESTON is a streetwear brand from Moscow, where musician and fashion designer Kanye West’s trusted figure, Heron Preston, worked as a creative consultant to Kanye and then took his name directly from the brand in 2017.
He’s a newcomer to the fashion industry, and his specialty is that he has a new sense of style that cuts through the trends of the times.
The brand, which is a symbolic figure representing youth culture, focuses on modern society and how to convert society to fashion, focusing on issues such as trash and environmental pollution, and its collaborations with the New York City Department of Health, NASA, and other original lines are remarkable.
The Paris collection is developed in autumn/winter of 2017, and the start of the women’s line and the collaboration with OFF-WHITE (Off-White) which the best friend Virgil Abloh handles are accomplished in spring/summer of 2018, and the attention degree of the street scene exposed by the world increases rapidly every year.
The brand’s symbolic Cyrillic character “стиль” means “style” in Russian, and was chosen because the Russian alphabet is a beautiful presence for him, and it represents a meaningful style for everyone.
Speaking of HERON PRESTON
HERON PRESTON is an orthodox short-sleeved T-shirt with a simple design.
It features the Russian word “стиль” meaning “style” + the brand’s logo on the front.
As стиль says, you can coordinate your own original style with this one.
The material is stretchy cotton fabric that is comfortable to wear.
Wearing the HERON PRESTON
Recommended Places to Buy HERON PRESTON in Tokyo
Great Laforet Harajuku
|Store Name||GR8 Laforet Harajuku|
|Address||1-11-6 Jingumae, Shibuya-ku, Tokyo|
Midwest Tokyo Men
|Store Name||MIDWEST TOKYO|
|Address||1-6-1 Jinnan, Shibuya-ku, Tokyo|
|Business Hours||Mon-Sat 12:00-20:00 / Sun & Holidays 11:00-19:00|
Estation Shinjuku Newman
|Store Name||Estonation Shinjuku|
|Address||3F NEWoMan Shinjuku 4-1-6 Shinjuku, Shinjuku-ku, Tokyo|
|Business Hours||Weekdays 11:00-21:30 / Weekends and holidays 11:00-21:00|
Estination Ginza store
|Store Name||Estonation Ginza Store|
|Address||Ginza Namiki-Dori Building 1F-3F, 2-3-6 Ginza, Chuo-ku, Tokyo|
Estination Roppongi Hills
|Store Name||Estonation Roppongi Hills Store|
|Address||Roppongi Hills Hills Hillside Keyakizaka Complex 1F and 2F, 6-10-2 Roppongi, Minato-ku, Tokyo|
Estonation Tamagawa Takashimaya S.C.
|Store Name||Estination Futagotamagawa|
|Address||Tamagawa Takashimaya S.C. South Bldg. 1F, 3-17-1 Tamagawa, Setagaya-ku, Tokyo|
|Store Name||Estination Yurakucho|
|Address||Yurakucho Building 1&2F, 1-10-1 Yurakucho, Chiyoda-ku, Tokyo|
|Business Hours||Weekdays 11:00-21:00 / Weekends and holidays 11:00-20:00|
What did you think? In this issue, we have introduced HERON PRESTON.
His sense of incorporating environmental issues as part of fashion is something that has never been done before.
It is a skill that only a designer like him can bring together various genres and connections through fashion.
The word “creative” is not enough to describe his innovative world.