Thu. Nov 26th, 2020

ALYX: Based on Subcultures from All Around the World

ALYX, which has gained tremendous support for its roller coaster belts, including belts, bracelets, bags, etc., has attracted a lot of attention in youth culture with its lineup of unique items that can be worn by both men and women.

With a lineup of individualistic items that can be worn by unisex people, ALYX is attracting attention in youth culture as well.

What kind of brand is ALYX?

The following is an overview of ALYX, touching on its history and characteristics.

What is ALYX?

ALYX is a fashion brand established in 2015 by Matthew M. Williams, a designer who grew up in California and works in New York City.

He is a talented designer who has served as creative director for Lady Gaga and Kanye West, among others, and was a key member of photographer Nick Knight’s photography team until just before establishing the brand.

ALYX features designs based on his experience in the entertainment industry, his childhood in California, and subcultures from around the world.

Mostly, items with military elements have become so popular that they can be considered a brand symbol for belts.

Speaking of ALYX

出典 :

Speaking of ALYX, this is a simple t-shirt with the company’s logo dropped on the front.

The company’s logo is mixed with four colorful colors to match the 90s style.

It’s slightly oversized for its length, so it’s probably recommended for use as a sweatshirt.

It’s also good that it’s loose and comfortable and can be worn without stress.

Wearing ALYX


出典 :

Recommended Places to Buy ALYX in Tokyo

Alix Isetan Shinjuku Men’s Building

Alix Isetan Shinjuku Men’s Building

Store Name
Address Isetan Shinjuku Men’s Building 2F, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Phone Number 03-3352-1111
Business hours

According to the facility’s business hours

Alix Hankyu Men’s Tokyo

Store Name Alix Hankyu Men’s Tokyo
Address Hankyu Men’s Tokyo 6F, 2-5-1 Yurakucho, Chiyoda-ku, Tokyo
Phone Number 03-6252-1381
Business hours According to the facility’s business hours


What did you think? In this issue, we have introduced you to ALYX.

You can find a rich lineup of original designs that captivate fashionistas.

There are some products in collaboration with famous brands that have even raised their brand name recognition, so be sure to check them out.

Take this opportunity to enjoy the entertaining world of ALYX and Matthew M. Williams.

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