Italian jeweler “BVLGARI” has a history of over 130 years.

Bvlgari has a long history and is one of the top five jewelers in the world.
It has a long history and is one of the top five jewelers in the world. You may have heard its name at least once from its wide range of products.

What kind of brand is Bvlgari?
In this section, we will introduce the features and history of Bvlgari.

What is Bvlgari?

It is a very historic and venerable jewelry brand that was founded in 1884.

Bvlgari is not only a jeweler, but also a top-notch luxury watch brand.
The brand has also expanded its product line to include perfumes, leather goods, hotel business, and in recent years, chocolate.

History of Bvlgari

The history of Bulgari began in 1884, when Sotirio Bulgari opened a store in Via Sistina, Rome. Based on the traditional Greek architecture of his native Epirus, he successfully incorporated the most advanced technology of the time to create a style that was both innovative and popular. The brand grew to become a cornerstone of Italian jewelry.

Sotirio did not limit himself to stores in Rome, but went directly to Sorrento in Italy, St. Moritz in Switzerland, and other luxury resorts visited by the high society to develop his business. The glamorous Bulgari jewelry quickly gained the trust and fame of the aristocracy, and he succeeded in building an international network.

After Sotirio’s death in 1932, his successors, the Giorgio brothers, made it clear that Bulgari would always succeed as an historic luxury jeweler.
In 1966, after Giorgio’s death, his son Gianni took over the company.

In the 1970s, the company began to produce watches in earnest and introduced the Bulgari Bvlgari.
In 1992, he established a parfum division and introduced “O Pahume” made from green tea.
In 1996, the company began selling accessories, which proved to be a huge success.

In the 2000s, the Bulgari Group further developed its business by operating luxury hotels and resorts in prime locations such as Bali, Milan, and London.
In 2011, the company exchanged shares with LVMH.
Michael Berg is appointed as CEO. Michael Berg becomes the first CEO outside of the Bulgari family, and Bulgari becomes a part of LVMH.

Translated with www.DeepL.com/Translator (free version)

Bvlgari’s most popular items

One of Bvlgari’s most popular jewelry collections is B.ZERO ONE, which was created in 1999 to celebrate the new millennium.
Source : https://www.bulgari.com/

Bvlgari Bvlgari



As soon as the Bvlgari Bvlgari watch collection was introduced in 1977, its innovative design surprised the industry and created a sensation. Since then, it has been one of Bulgari’s most popular collections.
Source : https://www.bulgari.com/

Diva Dream



It is a relative newcomer to the Bvlgari brand and was created in 2013. The collection captures the glamour and power of the eternal city of Rome.
Source : https://www.bulgari.com/

Recommended stores where you can buy Bvlgari

Bvlgari The Ritz-Carlton, Tokyo

Summary

What do you think? Here we have introduced you to Bvlgari.
In addition to jewelry, you can also experience the world of Bulgari through perfumes, watches, and even hotels. Why don’t you give it a try?