Y’s, a high-end brand from Japan
When you think of Y’s, you may think of the company name of Yoji Yamamoto, but Y’s has existed as a brand for longer than Yoji Yamamoto.
Here, we will introduce the history and features of Y’s.
What is Y’s?
Y’s is not only the name of the company founded by Yohji Yamamoto, but also his first brand, which started that year.
It is a line specializing in women’s wear with the theme of independent women based on the concept of women wearing men’s clothes.
It is often thought that Y’s is the second line of Yohji Yamamoto, but in fact, Y’s was founded before Y’s, and Yohji Yamamoto is positioned as an experimental brand for Yamamoto’s own creations.
In fact, Y’s was founded before Yamamoto, and Yohji Yamamoto seems to be positioned as an experimental brand of his own creation.
Source : https://mitsui-shopping-park.com/mop/kisarazu/shop/1145346.html#/location/1145346
History of Y’s
Y’s was founded in 1972, and debuted at the Tokyo Collections in 1977 under the name “Y’s”.
In 2002, he became the creative director of Y-3, a co-brand with Adidas, and in 2008, he presented the Y’s show in Beijing, China.
In 2013, he launched Y’s Exclusive, a line of suits aimed at career women with their own unique values and sophisticate sense of style.
The new line “RISMAT by Y’s” was launched from the 2014 Spring/Summer Pre-Collection. The design team has inherited the DNA of Y’s.
In 2018, the world’s first Y’s flagship store “Y’s Omotesando” opened, offering the full line.
Y’s Omotesando, the world’s first flagship store for the full Y’s line, opened in 2018 and continues to evolve as a brand loved by people around the world.
Y’s’s most popular items
Masculine design is the hallmark of Y’s.
Source : https://www.fashion-press.net/collections/12115
The collaboration with Dr. Martens was very much talked about.
Source : https://www.afpbb.com/articles/-/3156878
Collaboration with New Era is one of the most popular products!
Source : https://www.fashion-press.net/news/76906
Recommended stores where you can buy Y’s
Source : https://twitter.com/ysteaowner/status/1202387382483374080
| Store Name | Y’s Ikebukuro Tobu |
|---|---|
| Address | 2, 3F Ikebukuro Tobu, 1-1-25 Nishi-Ikebukuro, Toshima-ku, Tokyo |
| Phone number | 03-5957-7630 |
| Business hours | 11:00〜21:00 |
Summary
What did you think?
Here we have introduced Y’s.
Y’s has many fans all over the world, and continues to gain great support from fashionistas.
Why don’t you visit a store and experience the world of Y’s?