Fri. Jan 21st, 2022

A hot topic around the world! Swedish shoe brand EYTYS

EYTYS is a shoe brand that is currently a hot topic on the streets of the world.
The brand has been attracting a lot of attention in Japan due to the fact that celebrities have been wearing them.
Here, we will introduce the history of Atys.

What is EYTYS?

EYTYS is a unisex sneaker brand started in 2013AW by Max Schiller and Jonathan Hirschfeld, childhood friends from Sweden.
The signature up-coming sneakers have a minimalist & constructive design with thick rubber soles.

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History of EYTYS

The brand debuted in Stockholm, Sweden as “EYTYS” in the Fall/Winter 2013-14 season.
The brand is created by Max and Jonathan, who were born in the 1980s and are the so-called “Generation Y” generation.
Max worked for Fabien Baron and Acne, and Jonathan had a career in the financial industry.
Both of them have experienced the street culture of the 90’s and know all about sneakers, so their Atys sneakers have a simple design with a street flavor.
The insole is made of cork, which provides high cushioning and comfort.


What did you think?
Here we have introduced you to EYTYS.
EYTYS is the leader in the popularity of duds and other tough sneakers.
I hope you’ll try them out and see how comfortable they are.

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