Popular for activities that transcend the boundaries of fashion BLESS
Breathless is a brand that is based in the fashion world but works outside of it, releasing new products such as furniture, home appliances, movies, decorative items, and even convenience goods.
The range of activities, which attracts attention from all over the world, always surprises us.
Here, we introduce the history of Breathless.
What is BLESS?
BLESS is a design team founded by Desiree Heiss and Ines Kaag, who started their activities in Berlin, Germany, and are now based in Berlin and Paris.
The team is highly conceptual and spends a lot of time coming up with ideas.
Rather than creating the latest, they use materials from the past with careful research to create value, and their products are numbered “N°00”, “N°05”, and so on.
The company also produces original collections of clothing and accessories, and is active in project work.
Source : https://www.arknets.co.jp/brand/B0538/
History of BLESS
Desiree Hayes and Inez Karg met while attending fashion school in 1993 and formed the BLESS label in 1995. In the fall of 1996, the two released their debut work, “no00 Fur Wigs,” created using recycled fur.
The method was so innovative that they purchased a full page from famous magazines such as “i-D,” “Self Service,” and “Purple Fashion” and used it as an advertisement. The response was so great that they received an order from colletto before it opened, and it was used as an accessory for a fashion show by Maison Martin Margiela.
Since then, Desiree has been based in Paris, while Inès is based in Berlin, and both have taken the unusual stance of releasing new works, including accessories and interior products, three to four times a year.
Although based in the fashion world, their activities transcend the boundaries of fashion, presenting new products such as furniture, home appliances, movies, decorative items, and even convenience goods, and have made their presence known in the interior design and art worlds, where they have energetically engaged in exhibitions and collaborations.
Breathless shows his innovative works with surprising techniques every time.
Since he starts making things by delving deeply into the concept, he is highly appreciated by people in the art world.
Currently, WEAR, which he continues to present twice a year at the Paris Fashion Week, is also well received.
BLESS’s most popular items
Remake items are one of the most popular.
Source : https://wear.jp/item/47216602/
The pants that fused Nike and Levi’s were the talk of the town.
Source : https://hypebeast.com/jp/2019/8/bless-no-65-overjogging-trackpants-nike-levis-jeans
Knitted shoes are a classic item representing the brand.
Source : https://fashion.aucfan.com/yahoo/1026818824/
Recommended stores where you can buy BLESS
Source : https://news.line.me/articles/oa-fashionsnap/b3f9480959ad
| Store Name | Container Store Tokyo |
|---|---|
| Address | 20-5 Maruyama-cho, Shibuya-ku, Tokyo |
| Phone number | 03-5784-1587 |
| Business hours | 12:00〜20:00 |
Summary
How was it?
Here we introduced Breathless.
Breathless continues to offer basic yet original styles that meet the needs of more and more people with various lifestyles.
We hope you will try it out for yourself.