A brand with strength in patterns ATO
Atou is a fashion brand that has been collaborating with various companies and brands and has been the talk of the town.
It is a brand that has attracted attention from fashionistas.
Here, we introduce the history of “atoh” and other information.
What is ATO?
Ato is a Japanese fashion brand.
The brand “ato” (ato), which is popular for its unique form and high design quality,
holds up a fashion that respects the individuality of the person himself/herself who wears it, and is known as a brand that especially emphasizes patterns.
Source : https://coromo.jp/brands/ato
History of ATO
Atou launched Atou as a menswear brand in 1993 and opened a store in Minami-Aoyama at the same time.
Initially, the brand was launched by three people, including a friend who was in charge of pattern making, but due to differences in direction, only Yoh Matsumoto, who was involved in operations and management, remained with the brand.
After his friends left, he devoted himself energetically to making clothes, and as a result, he participated in the Tokyo Collections the following year and quickly emerged as a top designer.
In 1999, the brand began to be sold in famous select stores such as Barneys New York, and in 2000, Matsumoto made its first foray into the international market.
In 2000, the brand expanded overseas after a successful exhibition in Paris for the spring/summer season.
ATO’s most popular items
Wear featuring three-dimensional cutting
Source : https://zozo.jp/shop/ato/goods/50272166/
Outerwear is one of the most popular items
Source : https://zozo.jp/search/?p_tpcsid=1277108
Casual items such as hoodies are also available.
Source : http://kk-orient.co.jp/
Recommended stores where you can buy ATO
Source : https://www.vogue.co.jp/fno/2013/tokyo/shop/detail/9/
| Store Name | Ato Aoyama |
|---|---|
| Address | 3-18-9 Minami-Aoyama, Minato-ku, Tokyo |
| Phone number | 03-5474-1748 |
| Business hours | 11:00〜20:00 |
Summary
How was it?
Here we introduced Atou.
The company’s emphasis on three-dimensional forms that accentuate the body and the beauty of its tailored clothing have earned it a high reputation not only in Japan but also abroad.
We hope you will take a look at Atou.