Akane Utsunomiya is a brand that is also known as “next sacai” and is now in the spotlight.
It is a brand that has also attracted a great deal of attention for its collaboration with Fred Perry.
Here, we introduce the features of Akane Utsunomiya.
What is Akane Utsunomiya?
Akane Utsunomiya is a domestic fashion brand started by designer Akane Hasui in 2009.
The brand was selected for the SHINMAI Creator’s Project, and is now being called the next sacai.
The brand continues to hold exhibition-style collections without shows, as they believe that it is more important to improve the precision of their clothes and prefer to show their creations visually.
The concept of the brand is “to create luxurious and creative clothes that make the most of the characteristics of the materials.
Using knitwear as if it were fabric, the brand has gained the support of editors, stylists, and other fashion-conscious women for its natural and affordable mode.
History of Akane Utsunomiya
After graduating from high school, designer Akane Hasui went to London to study abroad, attending Chelsea College Foundation Course for one year.
She then attended the BA Textiles Department at Central Saint Martins, which produced Alexander McQueen and Stella McCartney, for three years, and the MA Fashion Knitwear Department at Central Saint Martins for one year.
He also spent one year in the MA Fashion Knitwear Department at Central Saint Martins, which produced Alexander McQueen and Stella McCartney.
After returning to Japan, he joined ato, where he learned men’s fashion from the designer Mr. Matsumoto and a pattern maker from Yohji Yamamoto.
After that, he left ato after 2 years to focus on his own brand.
One year after starting the brand, he submitted his portfolio of past works created in London to the 2nd SHINMAI Creator’s Project held in 2010, and was selected as one of 37 applicants from 11 countries.
Akane Hasui was selected as one of four talented young designers out of 37 applicants from 11 countries.
The brand is sold at Isetan Shinjuku, Tamagawa Takashimaya, Hankyu Umeda in Osaka, and other major department stores.
The brand is increasingly being sold at major department stores such as Isetan Shinjuku, Tamagawa Takashimaya, Osaka’s Hankyu Umeda, as well as major select stores such as Ron Herman and Barneys New York.
Akane Utsunomiya’s most popular items
Designer’s specialty knitwear
Front button skirts were the talk of the town.
Setups are also popular
Recommended stores where you can buy Akane Utsunomiya
|Store Name||Estnation Ginza Store|
|Address||Ginza Namikidori Building B1F-3F, 2-3-6 Ginza, Chuo-ku, Tokyo|
How was it?
We introduced Akane Utsunomiya here.
The designer is confident that the brand will eventually expand overseas, and we cannot take our eyes off the brand’s future activities.