Mon. Nov 18th, 2024
トラサルディ

Italian classical brand Trussardi


Trussardi is famous as a long-established brand in Italy.
It is a brand that continues to evolve and is currently supported by a wide range of generations.
Here, we introduce the charm of Trasardi, etc.

What is Trussardi?


Trussardi is a fashion brand representing Italy.
Originally started as a leather glove manufacturer, the brand now offers a total range of products from apparel to bags, accessories, children’s clothing, perfumes, candles, sunglasses, bicycles, and pet goods.
The combination of the head of the greyhound dog breed and the shield was conceived and is used on various items as a brand icon.

Trussardi
Source : https://www.nssmag.com/en/fashion/28890/trussardi-nuovo-logo

History of Trussardi


Trussardi began in 1910 when Dante Trussardi founded the company in the province of Bergamo, about 40 km northeast of Milan.
Initially a manufacturer of high-end leather gloves, the brand gained momentum in the 1970s and 1980s.
In 1976, the brand opened its first directly managed store in Milan.
The company expanded into apparel products, launching a women’s collection in 1983 and a men’s collection in 1984.
After Nicola’s sudden death in 1994, his eldest son Francesco succeeded him and opened a flagship store in Minami-Aoyama, Tokyo in September of the same year. In September of the same year, the flagship store opened in Minami-Aoyama, Tokyo. The brand shifted its weight from licensed products to directly imported products, and sought to renew its brand image. In 2008, Milan Vukmirovic, who had previously worked as a designer for Gucci and Jil Sander, was appointed as the new designer. He launches the luxury line TRUSSARDI 1911 (TRUSSARDI 1911).
In 2014, Gaia Trussardi, from the founding family, is appointed Creative Director, continuing the brand’s luxury and timeless appeal.

Summary


How was it?
Here we introduced Trussardi.
Trussardi is currently popular among the younger generation.
We will continue to keep an eye on Trussardi as it transcends generations and continues to evolve.

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