Original brand of “424 ON FAIR FAX” 424
It is an original brand 424 that is developed from “424 ON FAIR FAX” that is a select store with a store on Fairfax Avenue in Los Angeles, USA.
It is a brand that has received support from various quarters because it is a popular select store where American rappers and entertainers sensitive to fashion often visit.
Here, we introduce the features of 424.
What is 424?
424 is an original brand developed from “424 ON FAIR FAX,” a select store with a store on Fairfax Avenue in Los Angeles, USA.
The theme of the collection is a brand with progressive ideas, as many of the collection’s themes are related to politics and social issues such as Malcolm X, police brutality, and oil money.
The armband has become an icon of the brand.
Originally, the armbands were part of a collection about abuse of power and police brutality.
The armband was a very strong statement for the designer himself, that those who are supposed to protect people are, on the contrary, abusing the weak, that we should defend ourselves, that we should be able to protect ourselves.
Traditionally, armbands express loyalty to a power greater than oneself, a belief in an ideal or group.
Source : https://massimobonini.com/brand/424/
History of 424
The founder and designer of 424 is Guillermo Andrade.
He was born in Guatemala in 1985 and moved to LA when he was 10 years old.
He says he often gets inspiration for his designs from his childhood memories.
He started his original collection of 424 in 2015.
At first, he only had a jewelry line, but because of his reputation, he began to offer clothing and other items as well.
Guillermo Andrade’s style is said to have a strong influence on the American men’s fashion world and has attracted attention to his own fashion.
424’s most popular items
Iconic armband on the arm
Source : https://www.farfetch.com/jp/shopping/men/424–item-14317578.aspx
Denim items are especially popular.
Source : http://ibought.jp/fashion/42579
Caps and other accessories are also available
Source : https://www.farfetch.com/jp/shopping/men/424/items.aspx
Recommended stores where you can buy 424
| Store Name | SSENSE Official Online Store |
|---|---|
| Official Online Store | https://www.ssense.com/ja-jp/men/designers/424 |
Summary
How was it?
Here we introduced 424.
424 is a brand that has many items that are different from the standard street fashion.
Please take a look at the items by all means.