The attention to detail is well-received MASU
MASU’s collaboration with The Rolling Stones was also a hot topic.
The brand’s modern men’s clothing, which incorporates vintage elements with a current air, is widely supported by
both the younger generation of fashion lovers and connoisseurs.
Here, we introduce the appeal of MASU and more.
What is MASU?
MASU is a Japanese men’s fashion brand.
The brand name comes from “~masu” used in the Japanese honorific language.
Like the word “masu,” which is often used in daily life but never loses its value, the brand aims to create items
and styles that will never lose their value to those who love clothes.
The brand concept is “mass/product.
It refers to new mass-produced products created by redefining elements that have clear fixed concepts.
Source : https://store-midwest.com/category/00750/
History of MASU
Launched in the spring/summer of 2017.
The brand name at the time of establishment was “masu” (masu), but the brand name was changed to “MASU” starting in
the fall/winter of 2018.
Along with the rebranding, Shinpei Goto was appointed as the designer. After graduating from Bunka Fashion College,
Goto joined LAILA and was involved in the launch of “SEVEN BY SEVEN” as a founding member.
Shinpei Goto was appointed as the designer, and from there, the concept of the brand was taken over, but vintage
elements were incorporated in a modern way.
MASU’s most popular items
Botanical Hoodies are a popular item
Source : https://palette-art-alive.net/?pid=157694846
Decorated jackets
Source : https://www.shelter-web.jp/SHOP/masu_aw22_jkt_red.html
Bohemian jacket
Source : https://palette-art-alive.net/?pid=153059391
Recommended stores where you can buy MASU
Source : https://fashion-brand-news.com/blog-entry-42.html
| Store Name | M A S U Shinjuku Isetan Men’s |
|---|---|
| Address | Isetan Shinjuku Men’s Building 6F, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo |
| Phone number | 0333521111 |
| Business hours | 11:00〜20:00 |
Summary
How was it?
We introduced MASU here.
MASU captivates many fashionistas with its “careful and profound craftsmanship” and “affordable prices.
We are very much looking forward to the future development of this brand.