BAIT: Even Adults can Enjoy as a Child
“BAIT” is a fashion brand whose key words are “HYPE,” “FUN,” and “UNIQUE,” and which even adults can enjoy as children.
It is also a rare brand that develops applications that fuse the real and virtual, and connects the worlds of culture and fashion.
What kind of brand is BAIT?
Please refer to this article for an overview of BAIT, touching on its history and characteristics.
What is BAIT?
BAIT is a fashion brand that started in 2012 with an online store and later developed into a select store in California, USA.
The concept of BAIT is: “You can get everything that’s crazy, fun, and unique. With the concept of “You can get everything that’s crazy, fun, and unique,” the brand develops original items in collaboration with various brands, artists, and even comics, and offers a wide range of items such as rare figures, original wear, streetwear, and sneakers.
In addition to shopping, the store also offers the brand’s unique fun and content, including events, activations and photo spots.
In Japan, the real store will land at Shibuya Parco for the first time in November 2019. At the end of December of the same year, the street-level Osaka Minami store will open.
Speaking of BAIT
Speaking of BAIT, there are a number of items that have been created in collaboration with anime, comics and characters.
It is Toy Story that is introduced in the image, but they have collaborated with many works such as Gundam, Snoopy, Ted, etc., crossing the border of the genre.
These items include t-shirts, hoodies, shoes, and other items of different designs for each work.
How to wear BAIT
出典 : https://wear.jp/
Recommended Places to Buy BAIT in Tokyo
Bait Shibuya Parco
Source : https://parco.jp/
| Store Name | Shibuya Parco |
|---|---|
| Address | 15-1 Udagawa, Shibuya-ku, Tokyo |
| Phone Number | 03-3464-5111 |
| Business hours | According to the facility’s business hours |
Bait Osaka Minami Store
Source : https:// hypebeast.com/jp
| Store Name | Bait Osaka Minami Store |
|---|---|
| Address | Sowa Opticians Building 1-2F, 2-11-4 Nishi-Shinsaibashi, Chuo-ku, Osaka City, Osaka |
| Phone number | No listing |
| Business Hours | Weekdays 11:00~20:00 |
Summary
What did you think? In this issue, we have introduced BAIT.
It is a brand with an unbearable concept for those who like a comical worldview.
They don’t forget to have a boyish sense of fun, which is beautifully translated into fashion.
There are many ways to enjoy the brand other than shopping, so why not watch the entertaining world that BAIT has developed?