UNDERCOVER: Brand that caused a Worldwide Boom

Have you all heard of Undercover?

The fashion brand was established by two people who were attending a clothing college at the time.

Their unparalleled and unique worldview has created a boom that has taken the world by storm.

However, I am curious about what kind of brand it actually is.

In this article, we will discuss the history and features of the undercover and introduce its appeal.

What is UNDERCOVER?

Undercover is a Japanese fashion brand founded by Jun Takahashi and Kobo Ichinose, who were both students at Bunka Fashion College at the time.

After it was established in 1990, a big boom occurred mainly among young people as a brand of the Ura-Harajuku system that swept the 1990s.

Its popularity was so popular that many users were so intoxicated that it even reminded them of some kind of cult religion.

However, there is enough charm in Undercover to warrant such oddities.

The name of the brand represents the desire to create an atmosphere of secrecy, and many of the items are characterized by a dark worldview.

In addition, it is the charm of Undercover to create an original world view even though it goes back and forth between the boundaries of the street system and the mode system in all directions, and is universal.

Mr. Takahashi is the one and only designer who has created a unique artistry that no one can imitate.

It is because of his presence that Undercover has become a globally recognized brand.

Speaking of UNDERCOVER

Source : https://www.rakuten.co.jp/

There are a myriad of representative products for undercovering.

There is a T-shirt decorated with “U” of “UNDERCOVER (UNDERCOVER)” if it is a standard, but the artistic and strange world view of the undercover is not conveyed by it.

The crew neck knit called “Brainwash GIRL JACQUARD KNIT BLACK” is what I would like to introduce.

This product is a t-shirt with a girl posing for a photo.

However, there is an eeriness that cannot be expressed in one word, that the girl is washing her brain if you stare at Yoho.

At first glance, it’s hard to tell what they’re trying to convey, but Undercover’s appeal is that they do a lot of dark fashion that gives you a feeling of bottomless darkness.

How to wear UNDERCOVER

Source : https://wear.jp/

Recommended stores in Tokyo where you can buy UNDERCOVER

Mad Store Undercover Laforet Harajuku

Source : https://www.laforet.ne.jp/

Store name	Mad Store Undercover Laforet Harajuku
Address	1-11-6 Jingumae, Shibuya-ku, Tokyo, Japan
Telephone number	03-6804-6838
Business hours	11:00~21:00

Undercover Noise Lab, Shibuya Parco

Source : https://shibuya.parco.jp/

Store name	UNDERCOVER NOISE LAB
Address	15-1 Udagawacho, Shibuya-ku, Tokyo, Japan
Telephone number	03-3464-5111
Business hours	10:00~21:00

Undercover Aoyama

Source : https://fashionmaptokyo.com/

shop name	Undercover Aoyama
Address	BLUE CINQ POINT A, 5-3-22 Minami Aoyama, Minato-ku, Tokyo
Telephone number	03-3407-1232 (Womens) / 03-5778-4805 (Mens)
Business hours	11:00~20:00

District United Arrows

Source : http://www.district.jp/store/

.

Store name	District UNITED ARROWS
Address	2F, 5-17-9 Jingumae, Shibuya-ku, Tokyo
Telephone number	03-5464-2715
Business hours	Mon-Thu 12:00~20:00 / Fri 12:00~21:00 / Sat, Sun, Holidays 11:00~20:00

Undercover Isetan Shinjuku Men’s Building

Source : https://godmeetsfashion.com/

Store name	Undercover Isetan Shinjuku Men’s Building
Address	3-14-1, Shinjuku, Shinjuku-ku, Tokyo
Telephone number	03-3352-1111
Business hours	10:30~20:00

Undercover Ginza Six

Source : https://ginza6.tokyo/shops/1132

Store name	Undercover Ginza Six
Address	6-10-1 Ginza, Chuo-ku, Tokyo
Telephone number	03-6263-9990
Business hours	10:30~20:30

Dover Street Market GINZA

Source : https://www.style-arena.jp/

.

Store name	Dover Street Market GINZA
Address	Ginza Komatsu West Wing, 6-9-5 Ginza, Chuo-ku, Tokyo
Telephone number	03-6228-5080
Business hours	11:00~20:00

.

Starman by R & Co Roppongi Hills

Source : https://www.roppongihills.com/

.

Store name	STARMAN byR&Co.
Address	Roppongi Hills Tower West Walk 4F, 6-10-1 Roppongi, Minato-ku, Tokyo
Telephone number	03-6434-9557
Business hours	11:00~21:00

Cibone Aoyama

Source : https://www.cibone.com/

.

Store name	CIBONE
Address	GYRE B1F, 5-10-1 Jingumae, Shibuya-ku, Tokyo
Telephone number	03-6712-5301
Business hours	11:00~20:00

R&CO THE STOCK LABO ODAIBA VENUS FORT

Source : https://www.venusfort.co.jp/

Store name	R&Co. the stock labo
Address	1-3-15 Aomi, Koto-ku, Tokyo
Telephone number	03-5579-6766
Business hours	11:00~21:00

Undercover Hankyu Men’s Tokyo

Source : https://news.hankyu-dept.jp/

shop name	UNDERCOVER Hankyu MEN’S TOKYO
Address	Hankyu MEN’S TOKYO 4F, 2-5-1 Yurakucho, Chiyoda-ku, Tokyo
Telephone number	03-6252-1381
Business hours	12:00~21:00 / 11:00~20:00 (Sundays and holidays)

Studios Tokyo Jinnan Store

Source : https://studious.co.jp/

Store name	STUDIOUS TOKYO Jinnan Store
Address	1-5-19 Jinnan, Shibuya-ku, Tokyo, Japan
Telephone number	03-6277-5582
Business hours	12:00~20:00

Recap

Did you like it? In this article, we have introduced the history and features of the undercover and its appeal.

Undercover has such an addictive appeal that fashion lovers all over the world are intoxicated.

There are a number of items that seem to be insanely dangerous, yet somehow make you think about the human psyche.

Please take this opportunity to pick up an Undercover product and immerse yourself in its worldview.