ANYA HINDMARCH — London Bags Where Playfulness Meets Craftsmanship
ANYA HINDMARCH is known for bags that pair a sense of playfulness with genuine craftsmanship.
The brand has also drawn worldwide attention for its work with recycled materials.
Here we introduce the appeal of ANYA HINDMARCH.
What is ANYA HINDMARCH?
ANYA HINDMARCH is a British fashion brand designed by Anya Hindmarch.
Working mainly in bags and leather goods, the brand builds everything around three values: creativity,
contemporary craftsmanship and the ability to personalise. Adding initials or a message to a piece is one of
the signatures that defines the label.
It is equally committed to reducing its environmental impact. Guided by the motto of doing the best it can
today rather than chasing perfection, the brand continues to release collections made from recycled
materials.
History of ANYA HINDMARCH
Anya Hindmarch founded her eponymous brand in London in 1987, and opened her first shop on Walton Street in
1993. In 2001 she launched Be A Bag, a charity project that printed customers’ own photographs onto bags.
The 2007 eco tote “I’m NOT A Plastic Bag” became a global talking point, and the environmental projects have
continued ever since with “I AM A Plastic Bag” in 2020 and “The Universal Bag” in 2021. In 2017, Anya
Hindmarch herself was appointed CBE in recognition of her contribution to the British fashion industry.
ANYA HINDMARCH’s most popular items
The Mortimer Top Handle. A top handle bag finished by hand in a Florence workshop, defined by its
distinctive twist lock. Part of its charm is the character it takes on with use, making it a piece to keep
for years.
Source : https://www.anyahindmarch.jp/products/mortimer-in-black
The “I AM A Plastic Bag” Large Tote. Its fabric is made from recycled plastic bottles, coated with a resin
recovered from used car windscreens. The bag embodies the brand’s belief in reusing what already exists
wherever possible.
Source : https://www.anyahindmarch.jp/products/i-am-a-plastic-bag-large-tote-in-truffle
The Neeson Crossbody. A light, supple crossbody bag woven from capra leather. It is deliberately left
unlined to keep the weight down, and the adjustable strap lets you wear it across the body or carry it on
the shoulder or in the hand.
Source : https://www.anyahindmarch.jp/products/the-neeson-new-crossbody-in-chalk
Recommended stores where you can buy ANYA HINDMARCH
Source : https://www.mistore.jp/store/shinjuku/shops/women_fashiongoods/goods/shopnews_list/shopnews_088.html
| Store Name | ANYA HINDMARCH Isetan Shinjuku |
|---|---|
| Address | Isetan Shinjuku Main Building 1F, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022, Japan |
| Phone number | +81-3-3352-1111 |
| Business hours | 10:00–20:00 |
Summary
How was it?
Here we introduced ANYA HINDMARCH.
Playfulness, artisanal skill and an honest commitment to the environment all live side by side in what this
brand makes.
Be sure to check it out for yourself.