UNDEFEATED: Focusing on the West Coast of the United States
The fashion brand UNDEFEATED (Undefeated) that has given a deep-rooted impression to the years of establishment and the brand name in some way.
On the other hand, it is a brand with such a strong passion that it is currently attracting attention in Japan as well.
What kind of fashion brand is Undefeated?
I will introduce the outline of Undefeated, touching on its history and features.
What is UNDEFEATED?
UNDEFEATED is a fashion brand that started in Los Angeles on September 11, 2002, one year after the 9/11 terrorist attacks in the United States.
The brand name contains an absolute and unwavering desire to be “undefeated” and the strong slogan “UNDEFEATED = We will never lose, we will never succumb to any threat”, and the characteristic five lines (Five Strikes) on the logo represent the character for “right” in Japan, which represents “victory” in metaphorical expression.
The company is founded by Eddie Cruz and James Bond, owners of Supreme and STÜSSY, as an original brand specializing in sneaker items and street fashion, mainly on the West Coast of the United States.
In Japan, the brand’s first store was opened in Shizuoka on October 1, 2006. The following year, “UNDEFEATED TOKYO” opened in Harajuku, Tokyo.
Since then, the brand has expanded its global reach with locations in Osaka and Okinawa.
Speaking of “Undefeated”
出典 : https://buyma.com/
Speaking of UNDEFEATED, this is a standard t-shirt with the company logo on it.
It’s a simple, yet decisively printed Five Strikes logo on a plain t-shirt.
As I mentioned earlier, the logo means “victory” in a metaphorical sense, and it will raise the confidence of the wearer.
The company’s logo has a strong message, so it looks good coordinated.
The company’s logo is used not only on T-shirts but also on shoes, caps, and many other items.
Coordinates of UNDEFEATED
出典 : https://wear.jp/
Recommended Places to Buy Undefeated in Tokyo
Undefeated Harajuku / Harajuku
Source : https://sonar.tokyo /
| Store Name | UNDEFEATED HARAJUKU MEIJIDORI |
|---|---|
| Address | 4-32-13 JPR Jingumae 432, Jingumae, Shibuya-ku, Tokyo |
| Phone Number | 03-6804-6992 |
| Business Hours | 10:00-21:00 |
Undefeated Shibuya / Shibuya
Source : http://hyperbeast. com/
| Store Name | UNDEFEATED SHIBUYA |
|---|---|
| Address | Jingumae S Building, 5-29-8 Jingumae, Shibuya-ku, Tokyo |
| Telephone Number | 03-5962-7885 |
| Business Hours | 11:00~20:00 |
Undefeated Daiba
Source : https://twitter.com.
| Store Name | UNDEFEATED DAIBA |
|---|---|
| Address | Aqua City Odaiba 3F, 1-7-1 Daiba, Minato-ku, Tokyo |
| Phone Number | 03-6457-1705 |
| Business Hours | 11:00-21:00 |
Summary
What did you think? In this article, we have introduced an overview of Undefeated, touching on its history and characteristics.
A fashion brand with a steel-like philosophy that is filled with such thoughts as “never lose and never win”.
I have the impression that many of the items that the brand has put out into the world are things that express the strength of the brand.
Please take this opportunity to take a look at the UNDEFEATED items.