Fri. Mar 29th, 2024
パトゥ

Couture Maison Patou with over 100 years of history


Patou is characterized by its romantic items.
Patou is one of the brands that have been attracting renewed attention in recent years, but its history goes back a long way.
Here, we will introduce you to the features and history of Patou.

What is Patou?


Patou is a fashion brand born in France.
The designs are characterized by simplicity and elegance.
The designs are characterized by simplicity and elegance, very much in tune with the Art Deco style of decorative arts of the time.
At the same time, it was the most suitable clothing for the “Real Woman”.
In the fall of 1929, he dropped the hemline to 20 cm above the floor and revived the waist, setting the precedent for the mode of the 1930s.
Patou was popular as a couture brand, but as history unfolds, a variety of directors have been appointed to carry on the spirit of Patou and sublimate it into modern fashion.

Patou
Source : https://www.lvmh.co.jp/

History of Patou


The company’s founder, the legendary designer
Jean Patou was born in Paris in 1887.
In 1914, he started his own eponymous brand.
In 1914, he started his eponymous brand, but soon after, the First World War broke out and the house was temporarily closed.
 After the war, he became a top designer in Paris, and his works were loved by a wide range of Parisians, from wealthy celebrities to ordinary women.
 In the 1930s, she was as active as Coco Chanel, but in 1936, the founder died at the young age of 48.
However, the house was not closed with the death of the founder, and the designers were succeeded by Marc Boan, who later became active in Dior, and Karl Lagerfeld from Germany.
However, the departure of the genius designer Christian Lacroix, who had led Jean Patou for six years since 1981, triggered the collapse of the brand.
However, the departure of Christian Lacroix, the genius designer who had led Jean Patou for six years since 1981, led to the closure of the brand in 1987, 73 years after its founding.
Thirty years after the closure of the house, LVMH acquired Patou and invited Guillaume Henry, a young designer born in 1978, who has been making brilliant achievements since the beginning of the 2010s.
Guillaume Henri, a young designer born in 1978 who has made brilliant achievements since the beginning of the 2010s, was invited to relaunch Patou in 2019.

Summary


What did you think? Here we have introduced Patu.
Patou’s 100 years of history has been passed down to the present day.
Why don’t you experience the world of Patou at one of its stores?

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