Thu. Apr 25th, 2024
ワイズリー

Pioneer of Mode x Sports Y-3


Y-3 is selected and developed in highly sensitive fashion buildings and department stores.
It is a representative brand that has led the mode x sports in recent years.
Here, we introduce the appeal of Y-3 and other information.

What is Y-3?


Y-3 is a brand launched by the sports brand adidas with Yohji Yamamoto, designer of Yohji Yamamoto, as Y-3 creative director.
The brand expresses trendy, fashionable sportswear and modern sports style by adding Yohji Yamamoto’s unique taste to adidas’ trademark three-line layout, patterns, and colors.
The lineup includes sneakers, T-shirts, caps, hoodies, and other items that combine sport and mode and are attracting attention as innovative sportswear.

Y-3
Source : https://shop.adidas.jp/y_3/

History of Y-3


Adidas and Yohji Yamamoto began a collaborative project with the 2001 Fall/Winter Women’s Collection.
The collection was launched under the brand name “adidas for Yohji Yamamoto” on a limited basis.
Y-3 started in earnest with the 2003 Spring/Summer collection, and although it was presented in Paris at the time of its inception, the venue for presentation was changed to the New York collection in 2005.
Starting with the Fall-Winter 2014 collection, the brand has moved to Paris, where it will present a new collection at the Men’s Fashion Week.
In 2006, the brand opened its first flagship store in Japan in Omotesando (Minami-Aoyama), Tokyo.
The store offers a total lineup of clothing, shoes, bags, and accessories. In the same year, we also opened a store in Beijing, China.
Starting with the 2010 Spring/Summer collection, the company collaborated with Samsonite to produce and sell leather accessory products such as “Y-3” branded travel bags.
In 2019, the brand also made a splash by producing the official uniforms worn by the New Zealand rugby team “ALL BLACKS” at the Rugby World Cup 2019.

Summary


How was it?
Here we have introduced Y-3.
Y-3 is a mode brand that is now loved around the world and has the momentum to expand into outer space.
Why don’t you enjoy stylish and mode coordinates with up-and-coming Y-3 items?

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