Pioneer of 90’s minimalism HELMUT LANG
HELMUT LANG has earned a tremendous reputation from fashion journalists and industry professionals around the world.
Although it is not a long-established brand with a long history, it is still a very rare brand that is so highly regarded.
Here, we introduce the features, etc. of HELMUT LANG.
What is HELMUT LANG?
HELMUT LANG is a fashion brand established in Vienna, Austria in 1976.
It is a brand that puts minimalism at the forefront.
It is characterized by basic colors such as white, black, beige, and gray, and simple, sharp silhouettes.
The brand has been involved in projects such as “HELMUT LANG RE-EDITION,” a project to release reprinted items that were popular in the past, and “HELMUT LANG RE-EDITION,” a project to collaborate with young designers.
HELMUT LANG DESIGN RESIDENCY, a collaboration project with young designers, is also underway.
Source : https://www.dazeddigital.com/fashion/article/35105/1/a-new-era-of-helmut-lang-is-coming-isabella-burley-shayne-oliver
History of HELMUT LANG
Designer Helmut Lang was born in Vienna, Austria.
He taught himself how to make clothes.
His self-made clothes attracted attention, and he launched his own eponymous brand “HELMUT LANG” in 1976.
The ladies’ collection was announced in 1986, the men’s collection in 1987, and “HELMUT LANG JEANS” was started in 1997.
In 2005, founder HELMUT LANG resigned as creative director and appointed Isabella Burley (Isabel Burley) as resident editor from 2017, and started various projects.
HELMUT LANG’s most popular items
Denim jacket is a masterpiece.
Source : https://caveused.theshop.jp/items/41708170
Features simple styling
Source : https://www.wwdjapan.com/articles/793807
The collaboration with UNIQLO was also a hot topic.
Source : https://www.uniqlo.com/jp/ja/special-feature/helmutlang/22fw
Recommended stores where you can buy HELMUT LANG
Source : https://www.mori.co.jp/projects/laforet/
| Store Name | Great Laforet Harajuku |
|---|---|
| Address | 2.5F Laforet Harajuku, 1-11-6 Jingumae, Shibuya-ku, Tokyo |
| Phone number | 0334086908 |
| Business hours | 11:00〜21:00 |
Summary
How was it?
Here we have introduced HELMUT LANG.
HELMUT LANG has always been influential in the world of fashion.
After the retirement of the designer, the brand has been rebranded and is the hottest brand in the world.
Please take a look at it for yourself.