Tokyo street heretic NEON SIGN
NEON SIGN excels at oversized clothing and layered styles, and its catchy colors are also well received.
Their collaboration with FILA is also fresh in our minds.
Here we introduce some of the features of NEON SIGN.
What is NEON SIGN?
NEON SIGN is a Japanese fashion brand that started in Fall-Winter 2009.
The brand concept of NEON SIGN is “THE PURSUE OF CLOTH ARTS.
Clothing is made by maximizing the possibilities of cloth.
Based on real clothes that are easy to wear in daily life, the brand proposes items that are not bound by existing concepts of structured pattern-making and existing concepts.
The brand is characterized by elaborate structural pattern-making and has many core fans.
Source : https://twooshfashion.com/blog/neon-sign-18aw/
History of NEON SIGN
The designer is Asuka Hayashi.
She was born in 1985. After graduating from Bunka Fashion College, she was in charge of planning at a certain brand team.
She then launched “NEON SIGN” as a shirt brand.
From the 2017 fall/winter season, the brand started to develop three lines: men’s, women’s, and unisex.
NEON SIGN’s most popular items
T-shirts are a popular item
Source : https://www.ragtag.jp/brand/05268/item/0526822G0004?wovn=zh-CHT
Attention is also paid to styling.
Source : https://www.fashion-press.net/collections/9471
jacket
Source : https://yomega.com/aqqkdnt-34385detid.htm
Recommended stores where you can buy NEON SIGN
Source : https://ja.wikipedia.org/
| Store Name | Studios Shibuya Parco |
|---|---|
| Address | Shibuya Parco 3F (Women’s, Men’s), 15-1 Udagawacho, Shibuya-ku, Tokyo |
| Phone number | 0364169909 |
| Business hours | 11:00〜21:00 |
Summary
How was it?
Here we introduced you to NEON SIGN.
Since its launch in 2009, NEON SIGN has expanded to 20 wholesale accounts nationwide, including “O Daikanyama” and “The Contemporary Fix.
We are very much looking forward to the future development of this brand.