Mon. May 6th, 2024
ANEI

ANEI, a minimalist yet detail-oriented brand


Although a relatively young brand, ANEI is quickly making a splash in the Japanese fashion world due to its background and experience.
The brand has gained many fans who are attracted by its coloring and details.
Here, we introduce the features of “ANEI” and others.

What is ANEI?


ANEI is a Japanese fashion brand.
It offers both men’s and women’s wear.
The concept of the brand is “NEXT HERITAGE.
The brand aims to create products that will last for the next generation and the future.
It can be taken as a manufacturing that will remain in the future because of the high quality of the materials and tailoring that will allow for long wear, and the details are very unique while being minimalistic.
The design is also one of the characteristics of this brand, which is particular about the details to create the best silhouette to make the best use of the materials.
Many of the colors are soft and soft, giving a clean and cool feel.

ANEI
Source : https://rakutenfashionweektokyo.com/jp/brands/detail/anei/

History of ANEI


Yu Haneishi is the designer of ANEI.
He worked at “Yohji Yamamoto” for 6 years from 2008, and experienced planning, production, and pattern making for POUR HOMME and Y-3.
After that, I was mainly in charge of production at “VISVIM” and “WMV” from 2014.
After that, I launched my own brand “ANEI (アーネイ)” in 2018, because I wanted to make what I think.

Summary


How was it?
Here we introduced you to ANEI.
ANEI has a minimalist yet somehow distinctive design.
For those who want to try “colorful things” and those who want to enjoy quirky designs, please check out ANEI.

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