Sat. Dec 7th, 2024
NEON SIGN

Tokyo street heretic NEON SIGN


NEON SIGN excels at oversized clothing and layered styles, and its catchy colors are also well received.
Their collaboration with FILA is also fresh in our minds.
Here we introduce some of the features of NEON SIGN.

What is NEON SIGN?


NEON SIGN is a Japanese fashion brand that started in Fall-Winter 2009.
The brand concept of NEON SIGN is “THE PURSUE OF CLOTH ARTS.
Clothing is made by maximizing the possibilities of cloth.
Based on real clothes that are easy to wear in daily life, the brand proposes items that are not bound by existing concepts of structured pattern-making and existing concepts.
The brand is characterized by elaborate structural pattern-making and has many core fans.

NEON SIGN
Source : https://twooshfashion.com/blog/neon-sign-18aw/

History of NEON SIGN


The designer is Asuka Hayashi.
She was born in 1985. After graduating from Bunka Fashion College, she was in charge of planning at a certain brand team.
She then launched “NEON SIGN” as a shirt brand.
From the 2017 fall/winter season, the brand started to develop three lines: men’s, women’s, and unisex.

Summary


How was it?
Here we introduced you to NEON SIGN.
Since its launch in 2009, NEON SIGN has expanded to 20 wholesale accounts nationwide, including “O Daikanyama” and “The Contemporary Fix.
We are very much looking forward to the future development of this brand.

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