Tue. Apr 30th, 2024
UNUSED

Simple yet challenging design UNUSED


UNUSED attracts even more attention by not announcing the designer, and is supported by a wide range of people.
Their works, such as remakes of Levi’s 501s, in which existing items are disassembled and reconstructed, have
attracted a great deal of attention.
Here, we introduce the appeal of “UNUSED” and other aspects of the brand.

What is UNUSED?


UNUSED is a Japanese fashion brand established in 2004. 
The brand concept of UNUSED is “to remove and deconstruct conceptual frameworks, and to pursue and propose new forms
of existence.
We pursue functional beauty and comfort that gives pleasure by adding improvements to past items from a new
perspective without preconceived notions.
We propose items that blend into everyday life and create their own style.
The design itself is very simple, but the high quality wear is characterized by the attention to detail.

UNUSED
Source : https://shop.unused.jp/

History of UNUSED


The name of the designer of UNUSED is undisclosed, and the brand offers both men’s and women’s products; starting in
2016, the designs for men’s and women’s products have been unified, and the size range has been expanded from 00 to
04.
UNUSED products are divided into two types: white label and black label, with white label products being those that
have already been washed and black label products being those that have not been washed.

Summary


How was it?
Here we have introduced you to UNUSED.
UNUSED is always ahead of the times with its high design, while also retaining a taste for vintage clothing in its
items.
We hope you will take a look.

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