Sat. Oct 5th, 2024
KIIT

Proposing a contemporary “lifestyle” KIIT


KIIT deeply pursues giving satisfaction to those who wear each item, believing that it is important to wear
comfortable things in daily life.
The brand has many repeat customers due to the comfort of its clothes.
Here, we introduce the features of KIIT.

What is KIIT?


KIIT is a Japanese fashion brand. It mainly develops men’s wear.
We aim at REAL CLOTHES, which deeply pursues new values of clothes without being bound by genres from our unique point
of view, focusing on the current situation that is constantly changing.
Based on basic wear, only the necessary elements are incorporated into our clothes without waste.
We are particular about fabrics as well, using natural cotton and wool as a base, interweaving nylon, silk, and linen,
and developing original materials using Japanese techniques, which are then reborn as original items.

KIIT
Source : https://www.koko-online-store.com/brands/27

History of KIIT


Yujiro Takeda is the designer of KIIT.
He has worked as a buyer for the vintage store “Jumpin’ Jap Flash” since 2000.
In 2004, he became the manager and buyer of the select store “Lift” in Daikanyama, Tokyo.
In 2007, he joined KIIT as a director and designer.
After collaborating with ayame (eyewear brand) in 2013 and MASACA HAT in 2018, he is starting a women’s line in
Spring/Summer 2019.

Summary


How was it?
Here we have introduced you to KIIT.
KIIT is minimalist, yet has an appealing crispness with each part having its own point of view.
Please take a look.

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