Sat. Nov 23rd, 2024
「少年性」を軸にしたドメスティックモードブランド Sise

Domestic mode brand Sise with “boyishness” at its core


Since winning the first prize in the newly established men’s category at the Asian Design Contest sponsored by The Woolmark Company, the brand Sise has been attracting attention from around the world.
The brand is known for its pattern work and cutting that beautifully accentuates the supple lines of the body.
Here, we introduce the appeal of Sise.

What is Sise?


Sise is a Japanese fashion brand.
The brand name “Sise” is a cross between “innocent” and “insanity,” and the brand concept is “boyishness.
The brand offers daily real clothes with an awareness of mode born from the fusion of mannish and feminine.
The cutting is characterized by its suppleness and beauty of the body line.
Sise tries to produce a mode that is different from the conventional “Japanese mode,” and instead of using many colors, monotone colors such as white, black, and gray are used in most of its products.

Domestic mode brand Sise with boyishness at its core
Source : https://sise.co.jp/

History of Sise


Sise was founded in 2007 by Seishin Matsui and Takari Hirokawa.
Seishin Matsui and Takari Hirokawa graduated from Bunka Fashion College and were classmates at the same school.
After working for an apparel manufacturer, they went independent and presented their runway debut collection at Roppongi Hills in Tokyo in 2010.
On June 15, 2012, the company became a group of “MARK STYLER K.K.,” which operates “Mercury Duo” and “Murua,” but later became independent.
Sise was the first Japanese to remain in the final jury of the “International Woolmark Prize” 2014-15 in the men’s category.
In the Fall/Winter 2016 season, he launched his women’s brand Siseseishin (SISESEISHIN).
For Fall/Winter 2016, Seishin Matsui designed items as the first season designer for Wear Bobson.

Summary


How was it?
Here we introduced you to Sise.
Sise also offers women’s wear, and is popular with both men and women alike.
Please take a look at the beautiful lines of these garments and be captivated by their beauty once you put on a sleeve.

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