Mon. May 6th, 2024
「アクティブモード」を表現するブランド PARADOX

PARADOX, a brand that expresses active mode


PARADOX is a fashion brand with a duality in concept,
PARADOX proposes mode wear that incorporates unique graphics and functional gimmicks that reflect its world view.
The brand has attracted a lot of media attention in Japan as well, with celebrities wearing their products.
Here, we introduce the features of PARADOX.

What is PARADOX?


PARADOX is a Japanese fashion brand.
PARADOX proposes active mode wear that transcends existing frameworks under the brand concept of “active mode.
The brand develops clothes based on the image of “energy born from the contradictions of the world” and centered on street culture.
The brand incorporates elements of music and art, while developing fashion based on new creations.
The brand is also famous for having many deep-rooted fans from the entertainment industry and band artists (Fear, and Loathing in Las Vegas, SPYAIR, etc.), and is often used for costumes and everyday wear.

PARADOX, a brand that expresses active mode
Source : https://rakutenfashionweektokyo.com/jp/brands/detail/prdx-paradox-tokyo/

History of PARADOX


PARADOX was launched in Spring/Summer 2012.
In 2014, Junpei Tetsuwa became the designer.
In 2007, he graduated from the Fashion Design Department of Kobe Design University.
Rie Tobita (Rie Tobita) became the designer in 2017.
After graduating from an art college, Rie Tobita began her career as a graphic designer and then moved to England to study design at Central Saint Martins.
She then became a designer for PARADOX.

Summary


How was it?
Here we have introduced PARADOX.
PARADOX expresses active mode and is popular in many fields.
Please take a look at our unique world view.

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