Fusing Contrasting Elements at Opposite Ends of the Spectrum AULA
AULA offers a wide lineup ranging from daily wear to dress pieces.
It is a brand created for women who can produce their own lifestyle.
Here, we introduce the appeal of AULA and more.
What is AULA?
AULA is a Japanese women’s fashion brand.
Its brand concept is “for women who can produce their own lifestyle.” Things that shine beautifully and things that
have decayed. Classic and avant-garde. Strength and delicacy. AULA designs by fusing together these contrasting
elements that lie at opposite extremes.
The brand is also active in providing costumes to artists and entertainers. It designed and produced the outfits
for Namie Amuro at the 2010 MUSIC AWARD in MONACO and for BENI’s 10th Anniversary “BEST” LIVE TOUR 2014, and created
the costumes worn by Satomi Ishihara in Toho’s film “Shin Godzilla,” released in July 2016.
Source : https://rakutenfashionweektokyo.com/jp/brands/detail/aula/
History of AULA
The founding designer is Yukimi Kawashima.
In 1999, she joined the apparel company PAL Co., Ltd. After working as a select shop producer handling buying,
store design, original product design, and shop operations, she made her debut in 2002 as the designer of AULA AILA
at Mercury Design. In 2005, she established CODE.9 Inc., became its representative director, and continued to run
AULA AILA. In 2007, she opened the brand’s first directly managed store, “DraSTic,” in Nakameguro.
From 2010 (the Autumn/Winter 2010 season), the brand began exhibiting at the Paris trade show Tranoï. It took part
in events at the select shop Colette and launched a global rollout across the United States, Germany, Italy, Hong
Kong, and beyond. The brand has also been featured in FIGARO Paris magazine.
AULA’s most popular items
Set-up suit. A matching top-and-bottom set that can be worn together or as separate pieces, offering great
versatility. True to AULA’s approach of fusing opposite elements, it balances a polished look with an effortless
ease.
Source : https://rakutenfashionweektokyo.com/jp/brands/detail/aula/
One-shoulder dress. The bold design that reveals one shoulder expresses the brand’s worldview of combining
strength and delicacy. It is a piece that accompanies a woman’s special day, from daily wear to dress occasions.
Source : https://rakutenfashionweektokyo.com/jp/brands/detail/aula/
Accessories such as bags are also popular. The brand’s aesthetic extends beyond clothing to its small items,
making them the perfect finishing touch to a coordinated look.
Recommended stores where you can buy AULA
Source : https://map.yahoo.co.jp/v3/place/GLsd5CTookY
| Store Name | B SECOND Shinjuku |
|---|---|
| Address | 3-17-24 Shinjuku, Shinjuku-ku, Tokyo, Japan |
| Phone number | +81-3-3358-3978 |
| Business hours | 11:30–20:00 |
Summary
How was it?
Here, we introduced AULA.
From daily wear to special occasions, AULA stays close to women in every scene of life.
Be sure to check it out for yourself.