ADEAM — Everyday Luxury Where New York Meets Tokyo
Moving between its two home cities of New York and Tokyo, ADEAM creates clothing that brings together
artistry and functional beauty.
The brand has drawn attention in Japan and abroad for its take on luxury that fits into everyday life.
Here we introduce the appeal of ADEAM.
What is ADEAM?
ADEAM is a Japanese fashion brand designed by Hanako Maeda.
Drawing inspiration from its two hometowns of New York and Tokyo, the brand proposes an “everyday luxury”
that merges artistry with functional beauty. It also gives form to the duality found in a woman’s wardrobe
— a romantic sensibility paired with an architectural edge.
Committed to Made in Japan production, its pieces are also refreshingly practical: wrinkle-resistant and
washable at home. Every design is made to slip naturally into the wearer’s daily life.
History of ADEAM
Designer Hanako Maeda was born in Tokyo and raised in New York from the age of five. After studying art
history and cultural anthropology at Columbia University, she served as vice president and PR director of
FOXEY before launching her own label.
She started ADEAM with the Spring/Summer 2012 season, and the following year presented at New York Fashion
Week for the Autumn/Winter 2013 season. The brand’s name was created by rearranging the letters of her
family name, MAEDA. In 2024, Maeda also took on the role of creative director at FOXEY.
ADEAM’s most popular items
The Clarice Dress. A V-neckline keeps the area around the face clean and open, while a faux-layered panel
at the chest adds a subtle sense of play. Tailored to be worn on its own without anything underneath, it is
a piece that captures the brand’s idea of everyday luxury.
Source : https://online.foxey.co.jp/collections/adeam/products/45748-clarice-dress
The Basket Knit Top. Delicate crochet-like stitching runs throughout, and the charming scalloped edges
create a beautifully dimensional surface. Made in Japan with a cotton base, it balances elegance with a
light, airy feel.
Source : https://online.foxey.co.jp/collections/adeam/products/45894-basket-knit-top
The Sailing Pant. A grown-up below-the-knee length and tailored-trouser construction give it a sharp
impression. Tuck detailing on the front panels streamlines the waistline, making it a versatile piece that
works with plenty of looks.
Source : https://online.foxey.co.jp/collections/adeam/products/45904-sailing-pant
Recommended stores where you can buy ADEAM
Source : https://www.25ans.jp/fashion/fashion-news/a65028782/foxey-adeam-shinjuku-isetan-250801/
| Store Name | ADEAM FOXEY GINZA Flagship Store |
|---|---|
| Address | 6-8-1 Ginza, Chuo-ku, Tokyo 104-0061, Japan |
| Phone number | +81-3-3573-6008 |
| Business hours | 11:00–19:00 (Tue–Sat) / 11:00–18:00 (Sun & holidays), closed on Mondays |
Summary
How was it?
Here we introduced ADEAM.
Blending the sensibilities of New York and Tokyo, ADEAM creates pieces where artistry and practicality live
side by side.
Be sure to check it out for yourself.