DOUBLE HARD is a fashion brand that was born by a music producer.
As he is well versed in music, his item designs are a mix of music culture.
What kind of fashion brand is DOUBLE HARD?
We will give you an overview of the brand, touching on its history and features.
What is DOUBLE HARD
DOUBLE HARD is a fashion brand established by Japanese DJ and music producer DJ HAZIME (real name: Hajime Hirayama) in April 2002.
The brand mainly focuses on street fashion, and is known for its attention to detail and sewing.
The company concept is “making clothes inspired by music”, and it has many simple, easy-to-wear clothes that emphasize functionality.
We also offer highly original items that fuse various genres, such as traditional work and military.
When it comes to DOUBLE HARD
Speaking of DOUBLE HARD, we recommend their chambray shirts, which embody the concept of adding unique details and sewing to street items.
Not only does it have a vintage finish such as fading and staining, but it also has an American-style playfulness such as a three-stranded star on the front.
There is no doubt that the brand logo that occupies almost half the area on the back is impressive and helps to coordinate the overall look.
It also features an indigo blue color with just the right amount of vibrancy that you won’t get bored of.
Wearing DOUBLE HARD
Recommended Places to Buy DOUBLE HARD in Tokyo
|Store Name||BLACKANNY HARAJUKU|
|Address||3-22-7 Jingumae, Shibuya-ku, Tokyo||Phone Number||03-5410-1355|
RUGGED Koenji Honten
|Store Name||RUGGED TOKYO|
|Address||4-24-5 Koenji-Minami, Suginami-ku, Tokyo|
|STORE NAME||MANHATTAN RECORDS|
|Address||Kifune Building, 10-1 Udagawacho, Shibuya-ku, Tokyo|
What did you think? In this article, we have introduced you to DOUBLE HARD.
The appeal of this brand is that it has three things going for it: practicality, functionality, and design while incorporating music culture.
In terms of design, the items they use to sew are remarkable.
It is recommended to the person who likes a simple condition without feeling peculiarity though it is peculiar.