Unique volume is the charm! Yohji Yamamoto

History of Yohji Yamamoto

Yohji Yamamoto is a brand founded by designer Yohji Yamamoto.
In 1972, he established Y’s Inc. as a ready-to-wear division, and in 1976, he opened his first directly managed store in the basement of Bell Commons in Aoyama.
In 1976, he opened his first directly managed store in the basement of Bell Commons in Aoyama. In 1977, he debuted at the Tokyo Collection, followed by the Paris Prêt-à-Porter Collection in 1981, and the New York Collection in 1982, simultaneously launching YohjiYamamoto.
In 1981, Comme des Garçons also participated in the Paris Prêt-à-Porter collection.
In 1981, Comme des Garçons also participated in the Paris Prêt-à-Porter collection, and the two Japanese brands, together with Yohji Yamamoto, presented collections based on the color black, which was taboo at the time, creating a huge sensation known as the “shock of black.
In 1988, Yohji Design Institute Inc. was established, and since then, the brand has been developing its collections mainly in Paris.
In 2001, he was in charge of the costumes for the movie “Brother” directed by Takeshi Kitano.
In 2001, he was in charge of the costumes for Takeshi Kitano’s film “Brother”, and Kitano loved Yohji’s clothes so much that Yohji Yamamoto has been in charge of the costumes for Kitano’s films since then, including “Zatoichi” and “Outrage”.