Yohji Yamamoto is famous for producing costumes for Wagner’s operas, the Pina Bausch Ballroom, and movies directed by Takeshi Kitano.
Recently, the brand has become very popular among young fashionistas.
Here, we will introduce the history and characteristics of Yohji Yamamoto.
What is Yohji Yamamoto?
Yohji Yamamoto is a Japanese fashion brand.
Its oversized, genderless clothes, use of cutting-edge materials, and avant-garde form-building designs have destroyed conventional concepts and have always been at the forefront of the fashion industry.
The “Yohji Yamamoto” boom is growing, especially among the younger generation now, although it is always popular as it is handled in the “archive store”.
History of Yohji Yamamoto
Yohji Yamamoto is a brand founded by designer Yohji Yamamoto.
In 1972, he established Y’s Inc. as a ready-to-wear division, and in 1976, he opened his first directly managed store in the basement of Bell Commons in Aoyama.
In 1976, he opened his first directly managed store in the basement of Bell Commons in Aoyama. In 1977, he debuted at the Tokyo Collection, followed by the Paris Prêt-à-Porter Collection in 1981, and the New York Collection in 1982, simultaneously launching YohjiYamamoto.
In 1981, Comme des Garçons also participated in the Paris Prêt-à-Porter collection.
In 1981, Comme des Garçons also participated in the Paris Prêt-à-Porter collection, and the two Japanese brands, together with Yohji Yamamoto, presented collections based on the color black, which was taboo at the time, creating a huge sensation known as the “shock of black.
In 1988, Yohji Design Institute Inc. was established, and since then, the brand has been developing its collections mainly in Paris.
In 2001, he was in charge of the costumes for the movie “Brother” directed by Takeshi Kitano.
In 2001, he was in charge of the costumes for Takeshi Kitano’s film “Brother”, and Kitano loved Yohji’s clothes so much that Yohji Yamamoto has been in charge of the costumes for Kitano’s films since then, including “Zatoichi” and “Outrage”.
Yohji Yamamoto’s most popular items
Oversized clothing is a characteristic of Yohji Yamamoto.
The collaboration with New Era also became a hot topic.
Accessories and other small items are also popular.
Recommended stores where you can buy Yohji Yamamoto
|Store Name||Yohji Yamamoto Shibuya Seibu|
|Address||Shibuya Seibu, 21-1 Udagawacho, Shibuya-ku, Tokyo 3F (women’s clothing), 4F (men’s clothing)|
What did you think?
Here we have introduced Yohji Yamamoto.
Yohji Yamamoto is leading the fashion world not only in Japan but also in the world.
I hope you will all come in contact with the world of Yohji Yamamoto.